Amazon Presi

Question 1

Eligibility for Buy Box

Answer 1

1. Professional Seller 2. Product must be Buy Box Eligible 3. NEW ITEMS ONLY

Question 2

Fulfillment Types

Answer 2

(FBA, FBM, SFP) but more on that later

Question 3

Price

Answer 3

The lower the better

Question 4

Shipping Time

Answer 4

The faster the better

Question 5

Stock Availability

Answer 5

The more consistently the items is in stock the better

Question 6

Order Defect Rate

Answer 6

Takes into account multiple metrics. The higher the percentage, the less likely the seller is to win the Buy Box

Question 7

Tracking and Shipment Rate

Answer 7

Tracking numbers and timely orders means the seller is more likely to win the buy bix

Question 8

Feedback Rating and Count

Answer 8

This is the total number of buyers that have given the seller feedback. The more the better

Question 9

Customer Response Time

Answer 9

How quickly the seller responds to customer questions/messages

Question 10

Inventory Depth and Sales Volume

Answer 10

Sellers with a larger current inventory, consistent sales, and a strong stock history may be granted a greater Buy Box share.

Question 11

Cancellation and Refund Rate

Answer 11

This is the number of orders canceled by the seller pre-fulfillment, and the number of orders refunded to the customer post fulfillment.

Question 12

1P vs. 3P

Answer 12

1P sells directly to Amazon (whole sale/Amazon Basics) while 3P uses the Amazon Marketplace to sell. 1P does not control pricing and 3P does.

Question 13

Brands

Answer 13

Nike (exclusively sells Nike Products)

Question 14

Resellers

Answer 14

Footlocker vs. Nike (sells many kinds of brands, Nike, Adidas, Reebok)

Question 15

Private Label

Answer 15

A private label brand is a business devoted to creating products that third parties can sell as their own (with their own labeling)

Question 16

Individual

Answer 16

Single Person

Question 17

Product Reviews

Answer 17

Customer reviews based on a specific product

Question 18

Seller Reviews

Answer 18

Customer reviews based on customer’s overall expereince with seller

Question 19

Counterfeit Reviews

Answer 19

Reviews where the customer recives an incentive for giving the review. Could be a gift card or free product.

Question 20

Inventory Performance Index (IPI)

Answer 20

Number that measures inventory management over time. For example how well you balance inventory levels and sales, fix listing problems that make your inventory unavailable for purchase and keep popular products in stock

Question 21

Liquidation

Answer 21

The rapid selling of dead inventory through promotions/clearance. This is to save on excessive storage fees (espeically if you are FBA)

Question 22

Restocking

Answer 22

Important to understand what items are selling well and to always keep them adequaltely replenished

Question 23

Advertising for Inventory Management

Answer 23

Using various Amazon Ads to drive new or slower selling products

Question 24

Fulfillment by Amazon

Answer 24

Amazon will store your inventory, ship it out and deal with returns Helps get you buy box

Question 25

Fulfillment by Merchant

Answer 25

Merchant will store inventory, ship it out and deal with returns *Does not help you get you buy box*

Question 26

Seller Fulfilled Prime

Answer 26

Merchant will store inventory, ship it out and deal with returns but must comply with Amazon protocols *Helps you get buy box*

Question 27

Sponsored Products

Answer 27

Product ad reaches the first page of search results based on specific keywords searched for by customer

Question 28

Sponsored Brands

Answer 28

Sponsored Brand ads help drive brand awareness, as traffic is led to your Amazon Storefront or custom Amazon landing page. *Only if you are brand registered*

Question 29

Sponsored Display

Answer 29

Product or Brand ad engages shoppers across the purchase journey, on and off Amazon

Question 30

Amazon DSP

Answer 30

Demand-side platform that allows you to programmatically buy ads to reach new and existing audiences on and off Amazon

Question 31

DSP vs. Sponsored Display

Answer 31

DSP ads can be used to send traffic to external websites that are not associated with Amazon in any way while Sponsored Display Ads cannot.

Question 32

A+ Content

Answer 32

The A+ content feature enables brands to change the product descriptions in a unique and enhanced way

Question 33

Coupons/Promotions

Answer 33

Discounts and deals on specific products or during specific time periods "Lighting deals"

Question 34

Timing

Answer 34

Price wars are usually quick in nature and do not last very long

Question 35

Usually 2 Competitors

Answer 35

Price wars are mostly between two different competitors, probably the closes to receiving the buy box

Question 36

“Race to the bottom”

Answer 36

Important to understand price wars to avoid minimizing prices to much that it eats into your profit

Question 37

Manual Repricing

Answer 37

Manually changing price one sku at a time, method is very prone to human error

Question 38

Rule-Based Repricing

Answer 38

Automatically changing price based on rules in response to a competitor *Does not base repricing on market condition*

Question 39

Algorithmic Repricing

Answer 39

Algorithmic repricing applies computer algorithms to set the ideal price based on all known market conditions. It analyzes a wide variety of metrics—not just competitors’ prices—that affect the seller’s chances of winning the Buy Box.

Question 40

AI-Based Advertising (Technology)

Answer 40

Solutions for clients needing help with overall advertising and RoAS

Question 41

Patented Algo-Repricer (Technology)

Answer 41

Solutions for clients needing help with competitive pricing and winning the Buy Box

Question 42

Data-Backed Intelligence (Technology)

Answer 42

Solutions for clients needing help with overall marketplace analytics and areas for improvement for: advertising, fulfillment, and inventory

Question 43

Strategy, Content & Experience (Data and Services)

Answer 43

Solutions for overall marketplace by driving shopper engagement and discoverability through both organic and inorganic ads

Question 44

BeSpoke Business Solutions

Answer 44

Solutions for specific product content optimization