Definitions Flashcards
(44 cards)
Keyword Harvesting
Automatically transferring search terms, keywords or ASIN targets from one ad group or campaign to another, based on a previously defined set of rules.
Bid Optimization
Technology that will do the manual work of downloading, evaluating, re-calculating, and updating your bids. Bid optimization technology can take your requirements and evaluate each bid in your campaign, identifying the ideal bid based on the data available.
Budget Balancing
A balanced budget occurs when revenues are equal to or greater than total expenses. A budget can be considered balanced after a full year of revenues and expenses have been incurred and recorded.
Share of Voice
The percentage of the market your brand holds in any given time period compared to your competitors. SOV illustrates your brand’s ability to be visible and “heard” amongst your target demographic and can be used to shed light on how much your brand owns the dialogue in a certain segment or product category.
Buy Box
The white box on the right hand side of the page on the desired product page. When a consumer proceeds to buy the product through this section, the seller which is highest ranked by Amazon at that time will show up there. The Buy Box winner will go on to make more sales than any other seller for that product.
Organic vs Paid Marketing
While organic marketing is focused on generating traffic to your site over time, inorganic marketing, or paid marketing, uses paid methods to target, reach, engage, and convert audiences quickly.
Amazon Sponsored Products
Sponsored Products are ads for individual product listings on Amazon. They appear within shopping results pages and on product detail pages.
Amazon Sponsored Brands
Sponsored Brands showcase your brand and product portfolio. Featuring your brand logo, a custom headline, and a selection of your products, these ads appear in shopping results pages, helping drive sales and product visibility.
Amazon Sponsored Display
Sponsored Display is a new self-service advertising solution that helps advertisers reach relevant audiences across the shopper journey, with ad placements that appear on and off Amazon.
Machine Learning
Machine learning is a method of data analysis that automates analytical model building. It is a branch of artificial intelligence based on the idea that systems can learn from data, identify patterns and make decisions with minimal human intervention.
SearchGraph Technology
Technology designed to give answers to user natural language queries rather than a list of links.
Return on Ad Spend vs. Advertising Cost of Sale
ACoS tracks the impact of your ad spend on your ad sales on Amazon. ROAS is the reverse of ACoS, similarly indicating how your ad spend impacts your revenue.
Managed Services
Feedvisor’s managed services team provides agency-like marketing and business services, hands-on enablement, and ongoing optimizations to maximize discoverability, sales, and profits as well as provide a true understanding of your performance on Amazon Seller and Vendor Central.
Retailer
A retailer, or merchant, is an entity that sells goods such as clothing, groceries, or cars directly to consumers through various distribution channels with the goal of earning a profit.
Seller
A seller is an entity that sells goods such as clothing, groceries, or cars to consumers, retailers, and wholesellers through various distribution channels with the goal of earning a profit.
Brand
A brand is the way a product, company, or individual is perceived by those who experience it.
Private Label
A private label product is manufactured by a contract or third-party manufacturer and sold under a retailer’s brand name.
1P (First Party)
A 1P relationship means Amazon acts as the retailer, and you operate as a wholesale supplier to Amazon.
3P (Third Party)
A 3P relationship means you are the retailer and you sell products directly to consumers via the Amazon marketplace.
E-Commerice Channels
An e-commerce channel is the way in which a business-to-business (B2B) sales organization goes to market, either through direct or indirect routes, to sell its product or solutions to end customers. Examples of e-commerice channels are: Search Engines, Online Marketplace, Email Marketing, Social Networks
Bid Management
Bid management involves the automated management of bidding for digital marketing campaigns. Bid management tools, also called bid optimisation platforms, enable you to automate your CPC (cost-per-click) bids for different campaigns.Today, the term “bid management” is also used to manage bids in the display ad market, with the development of real-time bidding. This automated management is possible, thanks to algorithms defined by the marketing manager based on the set objectives and available resources.
Autonomous Dayparting
Dayparting is a pay-per-click (PPC) advertising tactic by which you schedule ads for certain times of day or certain days of the week in order to more effectively target audiences.
Automated Keyword Bidding
Keyword bidding is like an auction for placement in Amazon search rankings for a search term that is made.
Ad Groups
An ad group contains one or more ads that share similar targets. You set a bid, or price, to be used when an ad group’s keywords trigger an ad to appear. This is called a cost-per-click (CPC) bid. You can also set prices for individual keywords within the ad group. Use ad groups to organize your ads by a common theme, such as the types of products or services you want to advertise.
