Analytics Academy Certification - Markets & Analytics Flashcards by Tinsley Pretty

using tracking code, Google Analytics can report on data from which systems?

E-commerce platforms, Mobile Applications, Online point-of-sales systems

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To collect data using Google Analytics, which steps must be completed?

Create an Analytics account, Add Analytics tracking code to each webpage

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The analytics tracking code can collect which of the following?

Language the browser is set to, type of browser, device and operating system

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When will Google Analytics end a session by default?

when a user is inactive on your site for 30 minutes or more, or closes a browser window

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Once Google Analytics processes data, it’s stored in a database where it can’t be modified. (true or false)

true

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Which represents the hierarchical structure of a Google Analytics account from top to bottom?

Account > Property > View

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A user with “edit” permissions at the Account level will automatically have “edit” permissions at which other levels?

property & view

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To locate a property’s Analytics tracking code, which sequence of steps should be followed?

Admin > Tracking Info > Tracking Code

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to use Analytics to collect website data, what must be added to the website page HTML?

google analytics tracking code

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where should the analytics tracking code be placed in the HTML of a webpage to collect data?

immediately after the opening <head> tag of your website

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When a new view is created, what data will be included?

Data from after the view was created

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a deleted view can be recovered by account administrators within how many days?

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what are the options for filtering data in google analytics?

Exclude data from a view, include data in a view, modify how data appears in your reports

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why is it important to keep one unfiltered view when using filters with google analytics?

to ensure you can always access the original data

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in which order does google analytics filter data?

the order in which the filters are applied

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when a filter is applied to a view, what data is affected?

data from before the filter was created

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what feature would be used to compare two data ranges in a report?

date range comparison

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what does the “users” metric measure?

users that had at least one session on your site in the given date range

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what is “bounce rate” in google analytics?

the percentage of visits when a user landed on your website and exited without any interactions

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what is a “dimension” in google analytics?

an attribute of a data set that can be organized for better analysis.

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what is a “metric” in google analytics?

the number in a data set often paired with dimensions

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what is a “secondary dimension” in google analytics?

an additional dimension you can add to a report for more specific analysis

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which google analytics visualization compares report data to the website average?

comparison view

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how can the amount of data in a sampled google analytics report be increased?

Study These Flashcards

choose “greater precision” in the sampling pulldown menu

when selecting "share template link" in the dashboard, what will be shared?

dashboard only

when a dashboard is shared with a user, that user can edit the dashboard configuration as they see it. (true or false)

true

what setting must be enabled to view data in demographics and interests reports?

advertising features

what report would best help identify potential browser issues with website traffic?

the browser and OS (operating system) report

what report shows what mobile devices were used to view a website?

the devices report under "mobile"

which traffic source dimensions does google analytics automatically capture for each user who comes to your site?

source, medium, campaign name

which "sources" are available in google analytics?

googlemerchandisestore.com, google, &(direct)

which "mediums" are available in google analytics?

organic, cpc, & referral (recommendation)

which "channels" are available in the default channels report?

Organic search, device, display, & direct

what report can show how particular sections of website content performed?

content drilldown

what report lists the website pages where users first arrived?

landing pages

what report should be used to check is users are leaving from important pages on your website?

exit pages report

which three tags does google analytics require for accurate campaign tracking?

medium, source, and campaign

which tags are standard google analytics campaign parameters?

utm_source, utm_medium, & utm_content

to quickly generate campaign tags, what tool should be used?

the URL builder

which formats may be used to add a custom campaign parameter to a URL?

www.googlemerchandisestore.com?/utm_campaign=fallsale, www.googlemerchandisestore.com?/utm_campaign=fall_sale

which are examples of goals in google analytics?

making a purchase, signing up for a newsletter, &submitting a contact information form

when creating a goal in google analytics, which are required?

goal name, goal type, & goal slot ID

if the google merchandise store sets up a URL goal of "/thankyou" and a match type of "begins with", which of the following pages on www.googlemerchandisestore.com will count as goals?

"/thankyou.html", "/thankyou.php", "/thankyou/receipt.php"

google ads lets users advertise on which properties?

google search & google display network

enabling auto-tagging does what?

adds google ads tags to campaign URLs

what google ads report in google analytics can show which bid adjustments resulted in higher conversions?

bid adjustments

metrics cannot be paired with dimensions of the same scope?

false

which of these criteria CANNOT be used to create a Custom Segment?

ad type

which of these does google analytics use to distinguish new and returning users?

all traffic

which of these does google analytics use to distinguish new and returning users?

all traffic

which reports show websites that traffic to your pages?

traffic source reports

filters let you include, exclude, or modify the data you collect in view

true

what feature would be used to collect how many times users downloaded a product catalog?

event tracking

when does the analytics tracking code send a pageview hit to google analytics?

every time a user loads a webpage with embedded tracking code

which metric reports on how often a channel contributes to a conversion prior to last-click attribution?

assisted conversion

what feature can join offline business systems data with online data collected by google analytics?

data import

to recognize users across different devices, what is required for user ID?

sign-in that generates and sets unique IDs

What is not considered a default "medium" in google analytics?

google

Analytics Academy Certification - Markets & Analytics Flashcards

(58 cards)