Analytics & Reading Data Flashcards Preview

Professional Development > Analytics & Reading Data > Flashcards

Flashcards in Analytics & Reading Data Deck (15)
Loading flashcards...
1
Q

What is Analytics?

A

Analytics is turning data into specific information to be analysed in order to gain knowledge about that data.

2
Q

What is Google Analytics?

A

Google analytics is a free tool that Google launched in 2005. It gives everyone the ability to track, view and analyse data for free.

3
Q

What’s a cookie?

A

A cookie is a small file that’s saved to your computer containing information about a website your visit.

4
Q

What is a first party cookie?

A

A first party cookie is specific to your single domain.

5
Q

What’s a third party cookie?

A

A third party cookie is specific to multiple domains and allows the ability to track people across the web.

6
Q

What’s a session in Analytics?

A

A session in Analytics is when someone visits a website or an app for a specific amount of time. (default is 30 mins).

7
Q

What’s a new session in Analytics?

A

A new session occurs when a GA cookie is dropped for the first time.

8
Q

What’s a returning session in Analytics?

A

Means the visitor cookie has been dropped previously.

9
Q

What are goals in Analytics?

A

Goals are specific actions or behaviours that you teach Google Analytics to keep track of to define the performance of your website.

10
Q

What is a micro goal in Analytics?

A

Micro goals are goals that contribute to the different areas of your funnel but are not directly attributed to making a sale/money.

11
Q

What are examples of micro goals?

A

Page views, add-to-cart, bounce rate, time spent on page, time spent on site, scroll depth, page depth etc.

12
Q

What is a macro goal in Analytics?

A

Macro goals are actions that are directly attributed to making you money within your Analytics.

13
Q

What’s are examples of a macro goal?

A

Sales transaction, phone call lead, email lead, contact form submission.

14
Q

What’s the fundamental question you need to answer in order to be able to use Analytics correctly?

A

What’s the purpose of my website, and what are the overall things I need to know and track in order to use Analytics effectively?

15
Q

What are the primary technologies of Analytics?

A
  1. Javascript - Programming language of Analytics
  2. Tracking Code - Javascript used to capture data
  3. Cookies - Text file dropped on the user’s browser
  4. Filters - Limit the data that makes it to Analytics
  5. Account - Where each company stores their data
  6. Web Property - Each domain or app uniquely tracked
  7. View - Specific way of looking at a web property
  8. Interface - Where we view Analytics reports