AOS 1.2 Flashcards
(31 cards)
economic agents
participants in the economy ( consumers, businesses and gov)
public sector
the part of the economy owned or controlled or operated by the government
private sector
businesses owned and controlled by individuals, not governments. almost all are run in order to make profit (except for things like charities)
consumer behaviour
the study of why, how, where and when
consumers choose to purchase or not purchase a product.
what are the 4 types of consumer behaviour
Self-interest and rationality
Maximisation of utility
Maximise marginal utility from
consumption
Informed decision-making
Consumer self-interest and rationality
assumes that consumers behave in a rational, logical, self-interested and calculated way
In other words, make purchase decisions based on what makes you most happy –
don’t worry about what makes other consumers most happy
being rational as a consumer
means acting in accordance with the things you are looking for when purchasing a product
maximisation of utility
consumers will choose products that maximise their total utility
Utility refers to the satisfaction you get from consuming a product
maximise marginal utility from consumption
Marginal utility refers to the extra
satisfaction/utility gained from
consuming additional quantities of a
product
informed decision making
before purchasing a product, consumers try to collect and analyse factual information so that they can weigh up the potential advantages and disadvantages
incentive (positive )
encourages or motivates someone to do
something
disincentive (negative)
encourages or motivates someone not to do
something
Positive financial incentives
Consumers
- Bulk discounts
- clearance sales
- discounts for new customers, early payment
workers
- performance based bonus
- tips
- higher pay after promotion, Sunday, public holiday
subsidy
financial aid given from government to producers generally in form of money
why does government offer subsidies
want to encourage producers to produce more of a certain product, benefit the community, encourage good behaviour
tax rebates
The government also uses tax rebates as an incentive to try to encourage consumption of a good or service considered desirable or
beneficial.
Tax rebates are a tax discount — they reduce the amount of tax paid on products purchased by consumers or they reduce the amount of income
tax payable by consumers who purchase particular products
Positive non-financial incentives
consumers
- priority (vip) access
- extended product warranty
- faster delivery
- gift wrapping
workers
- time off
- promotion to more senior title
- bigger or better located desk/ office
- employee of month
Negative financial incentives
consumers
- late payment penalty
- High interest rates on unpaid
credit card balances
- Higher costs for bookings made
later,
- Fines for bad behaviour
workers
- Arrive late
- Poor performance
- Non-attendance not supported
by valid reason
- Demotion
indirect taxes
a tax imposed on the consumption of specified prodicts
Governments sometimes impose indirect taxes on the consumption of goods that they want to discourage because these products are dangerous for buyers
or have bad effects on the broader community. they do this by making it more expensive therefore less appealing eg on cigs
government regulations
often preventing the consumption of particular goods and services.
For instance, there are regulations about underage drinking and vaping, wearing bike helmets, Recreational drugs and certain steroids
Failure to comply with regulations may result in fines or other penalties for
consumers.
Negative non-financial incentives
consumers
- Consumption ban (eg ejected
from club, casino)
- humiliation
- loss of membership
- Limits on quantities of
purchases
workers
- Formal or informal warnings
- Negative remarks in front of
co-workers
-Transfer to less desirable
location
-Allocation of less desirable
shifts
profit maximisation
maximising revenue and minimising expenses to make as much money as possible for business
profit = revenue - expenses
incentives and discentives for businesses
incentives- subsidies, tax rebates
discentives- direct tax, regulations
Why government gets involved in the economy
in order to maximise living standards