EXAM economic agents Flashcards
(9 cards)
public sector
the part of the economy owned or controlled or operated by the government
private sector
businesses owned and controlled by individuals, not governments. almost all are run in order to make profit (except for things like charities)
consumer behaviour and 4 types
the study of why, how, where and when
consumers choose to purchase or not purchase a product.
Self-interest and rationality
Maximisation of utility
Maximise marginal utility from
consumption
Informed decision-making
self interest and rationality
assumes that consumers behave in a rational, logical, self-interested and calculated way
In other words, make purchase decisions based on what makes you most happy –
don’t worry about what makes other consumers most happy
being rational as a consumer
means acting in accordance with the things you are looking for when purchasing a product
maximisation of utility
consumers will choose products that maximise their total utility
Utility refers to the satisfaction you get from consuming a product
maximise marginal utility from consumption
Marginal utility refers to the extra satisfaction/utility gained from consuming additional quantities of a product, generally speaking as you consume more you benefit less so consumers will choose a wide variety of products
informed decision making
before purchasing a product, consumers try to collect and analyse factual information so that they can weigh up the potential advantages and disadvantages