EXAM economic agents Flashcards

(9 cards)

1
Q

public sector

A

the part of the economy owned or controlled or operated by the government

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2
Q

private sector

A

businesses owned and controlled by individuals, not governments. almost all are run in order to make profit (except for things like charities)

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3
Q

consumer behaviour and 4 types

A

the study of why, how, where and when
consumers choose to purchase or not purchase a product.

Self-interest and rationality

Maximisation of utility

Maximise marginal utility from
consumption

Informed decision-making

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4
Q

self interest and rationality

A

assumes that consumers behave in a rational, logical, self-interested and calculated way
In other words, make purchase decisions based on what makes you most happy –
don’t worry about what makes other consumers most happy

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5
Q

being rational as a consumer

A

means acting in accordance with the things you are looking for when purchasing a product

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6
Q

maximisation of utility

A

consumers will choose products that maximise their total utility
Utility refers to the satisfaction you get from consuming a product

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7
Q

maximise marginal utility from consumption

A

Marginal utility refers to the extra satisfaction/utility gained from consuming additional quantities of a product, generally speaking as you consume more you benefit less so consumers will choose a wide variety of products

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8
Q

informed decision making

A

before purchasing a product, consumers try to collect and analyse factual information so that they can weigh up the potential advantages and disadvantages

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9
Q
A
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