Apple Search Ads Flashcards
What does CPT stand for and what does it mean?
Cost Per Tab
Means how much are you willing to spend when someone clicking your ad and eventually ending up landing on your app store.
The ________ suggested apps list and search results are the only areas of the App Store with ads.
Search tab
Focuses on nonbrand keywords that describe your app’s category and what your app does
Category
Helps uncover search trends and new, relevant keywords that you aren’t already bidding on
Discovery Campaign
Focus on users who download your app for the first time. This maximizes the number of your conversions that come from first-time downloaders of your app.
New Users
Choosing “All users” provides maximum reach on relevant searches. This is the default customer type when you create a new ad group.
All Users
Focus on users who use your company’s other apps and can be reached by cross-promoting an app. In order to cross-promote apps, they must be included in the App Store Connect account linked to your Apple Search Ads account.
Users of My Other Apps
Focus on reengaging users to redownload your app. These users previously downloaded your app but have since deleted it.
Returning Users
The ________ of a tap is the result of a second price auction, which calculates the CPT you pay based on what the next closest bidder is willing to pay for a tap on their ad, up to your max CPT bid.
actual cost
You can add to your campaign budget and adjust your daily cap at any time to ensure your ads keep running. But you can’t decrease your budget once your campaign has started.
If you increase your budget, you enter the ___________ for the lifetime of the campaign. For example:
Your current budget of $1200 (U.S.) has run out.
You want to add an additional $800 (U.S.) to the budget.
You change the budget to the cumulative total of $2000 (U.S.).
cumulative total
The _________ in App Store Connect, the tool used to create your App Store product page, help an app to be more discoverable in organic searches. These _________ are also used as a signal for Search Match and for determining relevancy. So it’s important that these ________ are relevant or unique to your app.
Keywords
Within your ad groups, you can create tailored ad variations based on custom product pages you’ve set up in App Store Connect. Create up to __________ aligned with keyword themes or audiences. Note that custom ads can only appear on devices using iOS 15.2 or later.
35 different ads
Promote your app at the top of the suggested apps list when users visit the _________
Search Tab
Promote your app at the top of results when users search for relevant apps to download.
Search Results
Your ________ CPT bid is the maximum amount you’re willing to pay for a tap on your search results ad. The bid applies across all keywords in the ad group unless a specific keyword bid is applied.
A suggested max CPT bid is provided based on your app category and the competitiveness of that category.
default max CPT
