Google Ads Demand Gen

Question 1

What are the required file types for Image Ads in Google Ads Demand Gen campaigns?

Answer 1

JPG, PNG, static GIF

These are the accepted formats for visual content.

Question 2

What is the required aspect ratio for landscape Image Ads?

Answer 2

1.91:1

Example resolution: 1200 x 628 px.

Question 3

What is the recommended aspect ratio for mobile Image Ads?

Answer 3

4:5

Example resolution: 960 x 1200 px.

Question 4

What is the maximum file size for Image Ads?

Answer 4

5 MB

This limit helps ensure faster loading times.

Question 5

What is a best practice for Image Ads?

Answer 5

Use high-quality images with minimal text for better performance.

This improves user engagement.

Question 6

What file type is required for Video Ads in Google Ads Demand Gen campaigns?

Answer 6

YouTube link (no direct uploads)

This format allows for better integration with the platform.

Question 7

What are the three duration categories for Video Ads?

Answer 7

Short-form: 6–15 seconds, Mid-length: 15–30 seconds, Longer: Up to 3 minutes

Different lengths serve different engagement strategies.

Question 8

What is the aspect ratio for vertical Video Ads?

Answer 8

9:16

This format is optimized for mobile platforms.

Question 9

What is a best practice for Video Ads?

Answer 9

Hook viewers within the first 5 seconds.

Subtitles are recommended since many users watch without sound.

Question 10

What are the minimum and maximum number of headlines required for ads?

Answer 10

Minimum: 3, Max: 5

This provides flexibility in messaging.

Question 11

What is the character limit for each headline in Google Ads Demand Gen campaigns?

Answer 11

40 characters

This ensures concise messaging.

Question 12

What is the optional long headline character limit?

Answer 12

Up to 90 characters

This allows for more detailed descriptions if needed.

Question 13

What is the minimum and maximum number of descriptions required for ads?

Answer 13

Minimum: 2, Max: 5

This helps in providing additional information.

Question 14

What is the character limit for each description in Google Ads?

Answer 14

90 characters

This keeps descriptions brief and to the point.

Question 15

What should a call-to-action (CTA) include?

Answer 15

Choose from preset options (e.g., Learn more, Shop now, Sign up)

CTAs guide user actions effectively.

Question 16

What is the minimum and maximum number of cards allowed in Carousel Ads?

Answer 16

Minimum: 2, Maximum: 10

This provides a range for showcasing products or features.

Question 17

What is the image size requirement for Carousel Ads?

Answer 17

1080 x 1080 px (1:1 square)

This ensures uniformity across cards.

Question 18

What is the character limit for headlines in Carousel Ads?

Answer 18

Up to 40 characters

This allows for concise messaging on each card.

Question 19

What is the character limit for descriptions in Carousel Ads?

Answer 19

Up to 90 characters

This keeps descriptions succinct.

Question 20

What is one additional recommendation for creatives in Google Ads?

Answer 20

Include a mix of static images, videos, and carousel ads to maximize reach.

This diversity enhances overall campaign effectiveness.

Question 21

What should be ensured about creatives in relation to brand identity?

Answer 21

Ensure creatives are consistent with your brand identity and campaign goals.

Consistency helps in brand recognition.

Question 22

Why are visually appealing thumbnails important for video ads?

Answer 22

They impact CTR (Click-Through Rate).

Thumbnails are often the first impression users have.

Question 23

What is important to optimize for regarding viewing formats?

Answer 23

Optimize for both desktop and mobile viewing, especially vertical formats for mobile.

This ensures accessibility across devices.

Question 24

What are the core platforms where demand gen inventory shows?

Answer 24

YouTube, Gmail, Google Discover

YouTube appears in feeds and video watch pages; Gmail shows up in Promotions and Social tabs; Google Discover reaches users exploring content on the Discover feed.

Question 25

What are the primary campaign objectives?

Answer 25

Lead generation, website traffic, conversions ## Footnote Campaigns are optimized to capture attention at the mid-funnel stage when users are considering options.

Question 26

What are custom segments used for in audience targeting?

Answer 26

Build audiences based on keywords, URLs, or apps ## Footnote Custom segments allow advertisers to tailor their audience reach.

Question 27

What types of audiences can be reached using Affinity and In-Market audiences?

Answer 27

People with specific interests or purchase intent ## Footnote Affinity audiences are interested in topics, while In-Market audiences are actively considering purchases.

Question 28

What is a lookalike segment?

Answer 28

Users similar to your existing customers ## Footnote Lookalike segments help to expand reach by targeting users with similar characteristics.

Question 29

What is the purpose of remarketing data?

Answer 29

Engage people who’ve interacted with your business ## Footnote This strategy aims to re-engage previous visitors to convert them into customers.

Question 30

True or False: Audience signals only guide Google's AI without allowing for expansion.

Answer 30

False ## Footnote Audience signals help guide Google's AI, but the system can also expand beyond the provided signals to maximize performance.

Question 31

What are the different ad formats mentioned?

Answer 31

Image ads, Carousel ads, Short-form videos, Headlines and descriptions ## Footnote Each format serves different engagement purposes, with video content particularly emphasized.

Question 32

What are image ads characterized by?

Answer 32

High-quality visuals in different sizes ## Footnote Image ads are designed to capture attention visually.

Question 33

What are carousel ads?

Answer 33

Multiple images or videos users can swipe through ## Footnote Carousel ads allow for interactive engagement with the audience.

Question 34

Why are short-form videos particularly effective?

Answer 34

They perform well on YouTube and Discover ## Footnote Short, engaging videos capture attention quickly, which is crucial for these platforms.

Question 35

What does smart bidding focus on?

Answer 35

Maximizing conversions or conversion value ## Footnote Smart bidding strategies are designed to optimize campaign performance.

Question 36

What is the importance of conversion tracking?

Answer 36

Essential to train Google’s AI effectively ## Footnote Tracking conversions helps improve targeting and ad performance.

Question 37

What does creative testing involve?

Answer 37

Automatically testing combinations of assets to find what resonates most ## Footnote Google optimizes ad performance by determining the best asset combinations.

Question 38

What are standard metrics used for performance reporting?

Answer 38

Clicks, impressions, CTR, conversions, CPA ## Footnote These metrics help evaluate the effectiveness of campaigns.

Question 39

What are YouTube-specific metrics mentioned?

Answer 39

Video views and engagement rates ## Footnote These metrics provide deeper insights into video performance.

Question 40

What is a best practice for creative assets?

Answer 40

Use engaging and visually appealing creative assets ## Footnote High-quality visuals are essential for drawing attention in campaigns.

Question 41

Fill in the blank: To optimize for conversions, let Google’s algorithms focus on _______.

Answer 41

high-intent users ## Footnote Targeting high-intent users increases the likelihood of achieving conversions.

Question 42

What should be continuously tested in campaigns?

Answer 42

Different combinations of headlines, descriptions, and visuals ## Footnote Ongoing testing helps identify the most effective elements for engagement.