application

Question 2

What is Business?

Answer 2

Tesco – Plc structure, profit and growth objectives, affected by inflation and consumer confidence.

Question 3

What is Business?

Answer 3

John Lewis – Partnership model with stakeholder emphasis (employee-owned).

Question 4

What is Business?

Answer 4

Oxfam – Non-profit charity illustrating mission-driven objectives over profit.

Question 5

Managers, Leadership & Decision Making

Answer 5

Amazon (Jeff Bezos) – Strategic decision-making with strong long-term vision.

Question 6

Managers, Leadership & Decision Making

Answer 6

Ryanair (Michael O’Leary) – Autocratic leadership, cost-focused decisions.

Question 7

Managers, Leadership & Decision Making

Answer 7

Google (Sundar Pichai) – Democratic leadership and empowerment culture.

Question 8

Marketing Performance

Answer 8

Apple – Premium branding, product focus, price skimming.

Question 9

Marketing Performance

Answer 9

McDonald’s – Extensive promotion and adaptation (glocalisation).

Question 10

Marketing Performance

Answer 10

ASOS – Online-only model, excellent digital segmentation, influencer marketing.

Question 11

Marketing Performance

Answer 11

Graze – Niche market targeting and subscription-based pricing model.

Question 12

Operational Performance

Answer 12

Toyota – Lean production, JIT systems.

Question 13

Operational Performance

Answer 13

KFC (UK) – Supply chain failure example (2018 chicken shortage).

Question 14

Operational Performance

Answer 14

Premier Foods – Shifted to Just-In-Case stock due to Brexit.

Question 15

Operational Performance

Answer 15

IKEA – Economies of scale, logistics optimization.

Question 16

Financial Performance

Answer 16

Samsung – Huge losses from Galaxy Note 7 recall.

Question 17

Financial Performance

Answer 17

Netflix – Deliberate long-term loss to gain market share.

Question 18

Financial Performance

Answer 18

Boohoo – Rapid sales growth; later challenged by ethical supply chain criticisms.

Question 19

HR Performance

Answer 19

Facebook (Meta) – High employee autonomy and perks to boost motivation.

Question 20

HR Performance

Answer 20

Google – Flat structure and flexible working policies.

Question 21

HR Performance

Answer 21

Clarks Shoes – Staff training initiatives for customer service excellence.

Question 22

HR Performance

Answer 22

Lego – Emphasises intrinsic motivation through creative freedom.

Question 23

Strategic Position

Answer 23

Marks & Spencer – Used SWOT and strategic analysis to address declining clothing sales.

Question 24

Strategic Position

Answer 24

Primark – Impact of PESTLE (e.g., ethical scrutiny, exchange rates).

Question 25

Strategic Position

Answer 25

Tesla – Competitive advantage through innovation and ESG positioning.

Question 26

Strategic Direction

Answer 26

Apple – Product development (new iPhones, AirPods), high-end positioning.

Question 27

Strategic Direction

Answer 27

Netflix – Market development (global expansion), differentiation strategy.

Question 28

Strategic Direction

Answer 28

Dyson – Innovation-led differentiation (e.g., bladeless fans, electric vehicle ambitions).

Question 29

Pursuing Strategies

Answer 29

Disney – Growth through acquisitions (Pixar, Marvel, Fox).

Question 30

Pursuing Strategies

Answer 30

Amazon – Organic growth and heavy R&D for technological innovation.

Question 31

Pursuing Strategies

Answer 31

Spotify – Grew internationally via freemium model.

Question 32

Strategic Change

Answer 32

Blockbuster – Classic example of strategic drift.

Question 33

Strategic Change

Answer 33

Nokia – Resistance to change in smartphone market led to decline.

Question 34

Strategic Change

Answer 34

Microsoft – Cultural change under Satya Nadella (shift to cloud-first approach).

Question 35

Strategic Change

Answer 35

Starbucks – Closed underperforming stores and rebranded post-2008 downturn.