application: reduce the impact of advertising aimed at children

Question 1

How would a behaviourist reduce the impact of advertising on children?

Answer 1

operant conditioning e.g., positive reinforcement - rewarding children for displaying atypical gender behaviours

Question 2

How would SLT reduce impact of advertising on children?

Answer 2

role models exhibit non-stereotypical behaviours - observation, imitation and internalisation - could use celebrities for older children

Question 3

How would banning / restriction reduce the impact of advertising on children?

Answer 3

reduce exposure - immediately reduces impact e.g., limiting the availability of adverts of energy dense foods to children could be a part of a broader effort to make children’s diets healthier

Question 4

What are media literacy programmes and how would they reduce the impact of advertising on children?

Answer 4

media literacy programmes teach children the true aims of ads (6-11 year olds) e.g., MediaSmart - less influenced when they knew they were being manipulated