impact of advertising on children (social)

Question 1

What are some notable features of girl oriented adverts?

Answer 1

• pop music
• positive language
• high pitched / childlike exaggerated voices
• fast talking
• colours = pink and purple
• domestic stereotypes e.g., kitchen or gossiping

Question 2

What are some common themes in boy oriented adverts?

Answer 2

• rock music
• minimal words
• male voices
• red silver and darker colours
• don’t have to talk they do rather than say what they want to do

Question 3

What are some examples of boy / girl toys?

Answer 3

BOY
- transformers chomp and stomp grimlock
- boomco rapid madness
GIRL
- xeno the cute monster
- Barbie and me colour change bag

Question 4

How have toys in ads changed?

Answer 4

Colours changed in order to make more money e.g., different coloured straps as toys used to be passed down and not gendered = ploy to make more money

Question 5

Are traditional gender roles nature or nurture?

Answer 5

NATURE
- might be something that is different in male and female brains (known to be some structural differences)
NURTURE
- social roles that are taught in household
- ads / language
- not born liking a certain colour
- SLT

Question 6

Do children play with toys because of individual or social explanations?

Answer 6

INDIVIDUAL
- what interests them
- individual differences
SITUATIONAL
- what they are encouraged to play with when first introduced to toys

Question 7

Are gender roles determined?

Answer 7

• free will - can choose what toys they want to play with
• nature / evolutionary suggests slightly determined
  ENVIRONMENTAL DETERMINISM

Question 8

What influences gender roles according to holistic?

Answer 8

• society
• individual
• parents
• friend
• biological / evolutionary element