Arbus 200 - Chapter 6 Flashcards
(12 cards)
1
Q
What is design thinking?
A
- human-centered, problem solving approach to innovation
- prioritizes customers POV
2
Q
5 stages of design thinking
A
- empathize
- define
- ideate
- prototype
- test
3
Q
Why is Design thinking important?
A
- solve complex problems
- driving innovation
- improving user experience
4
Q
stage 1: empathize
A
- define users
- define challenges they might face
- how do they currently solve the problem
- identify what they need
5
Q
Stage 2: Define
A
create problem statement based on observations from empathy stage
6
Q
Stage 3: Ideate
A
rapid brainstorming from team members to create large varied set of potiental solutions
7
Q
Stage 4: Prototype
A
rough prototype is inexpensive version of product used to test
8
Q
Stage 5: Test
A
learn from observations and get direct verbal user feedback
9
Q
What are Wicked Problems?
A
Complex interconnected social, cultural challenges that are hard to solve e.g. homelessness, climate change
10
Q
benefits of design thinking
A
- enhanced innovation
- better user experience
- better collaboration
- better problem solving
11
Q
observational tools for design thinking
A
- customer journey map (path customers take when making purchasing decisions)
- empathy map (shows what a customer hears, sees, thinks, feels, says and does during certain process)
- goal is to find pain points and solve them
12
Q
Key principles of design thinking
A
- be empathetic
- work in diverse teams
- be open to new ideas
- continually iterate (make changes as needed)
- use real user experience
