Archers Flashcards
(4 cards)
How does the archers use media language to engage its audience?
Audio language: sound effects, regional accents, rural ambience create a realistic, immersive experience.
Theory: Barthes- sounds act as cultural codes, representing rural life as idyllic and close knit
Character voice acting: accents reflect class and regional diversity, making characters relatable and authentic.
Theory: hall- characters are constructed to reflect diverse social groups, positioning listeners to identify with their struggles
How does archers target its audience
Older, rural demographic: focus on farming issues, family dynamics, and rural crisis appeals to a traditionally conservative, older audience.
Theory: gerbner- repeated portrayal of rural life reinforces the idyllic countryside stereotype, cultivating a sense of community and nostalgia
Modern issues: storylines on domestic abuse, farming crisis, and brexit attract a more socially conscious audience, broadening its appeal.
Theory: Curran and seaton- content balance of traditional and contemporary themes attracts both older and younger listeners
How are social groups represented in the arches
Working class farmers: characters like Eddie Grundy represent struggling, working class farmers, reflecting economic hardship in rural areas
Theory: hall- working class identity is constructed as resilient but struggling, reinforcing stereotypes
Woman: female characters like Helen are portrayed as strong but vulnerable, tackling issues like domestic abuse
Theory: van zoonen- challenges traditional gender roles by giving woman complex, impactful storylines
How does the archers reflect its ideological stance?
Community and tradition: focus on family dynamics and rural community presented an idealised, conservative view of rural life.
Theory: livingstone and Lunt- maintains the BBCS remit to inform, educate and entertain, reflecting public service values.
Social awareness: storylines about domestic abuse and mental health highlight social issues, reflecting a duty to inform and educate.
Theory: gerbner- repeated emphasis on social issues cultivates awareness among listeners, positioning the BBC as socially responsible broadcaster
