James Bond Flashcards
(13 cards)
How does NTTD poster use media language to convey genre and attract its audience?
Visual language: Daniel Craig in a suit with a gun, iconic bond pose, signifying action spy genre.
Theory: Barthes- gun and suit act as symbolic codes of danger and sophisticated, reinforcing bonds identity.
Colour palette: cool tone (blue - gray) convey a sense of coldness and danger, aligning with the serious tone of the film
Theory: Neale: visuals conform to the action spy genre while still appearing modern and updated.
How does the website for NTTD engage its audience?
Interactive features: character profiles, trailers, and behind-the-scenes content create a sense of anticipation
Theory: shirky- audience positioned as active participants, exploring the bond universe
Merchandising: emphasis on limited edition bond products, reinforcing the luxury and sophistication associated with the brand
Theory: dyer- bond is constructed as a timeless, aspirational figure, associating fans with his elite lifestyle
How is bond represented in NTTD?
Masculinity: bond is portrayed as stoic, rugged, and morally conflicted, updating the character for a modern audience.
Theory: van zoonen- bonds masculinity is still linked to power and control, maintaining traditional gender norms.
Diversity and inclusion: inclusion of Nomi ( a black, female OO agent ) challenges traditional bond archetypes, reinforcing a more inclusive franchise
Theory: hall- representation of Nomi challenges stereotypes, presenting her as strong and independent, yet still secondary to Bond.
How does NTTD reflect it’s ideological stance
Modernisation vs Tradition: poster juxtaposes classic bond imagery ( suit, gun ) with a gritty, realistic aesthetic, suggesting a shift in tone
Theory: neale- mix of old and new tropes reflects the genres need to envolve while maintaining its core appeal
Anti corporate, anti tech: villain is depicted as a tech savvy, morally corrupt antagonist, positioning bond as a defender of traditional values against modern threats
Theory: livingstone and Lunt: bond operates as a protector of the status quo, reinforcing classic values amidst modern chaos.
How do the posted and website work together to promote NTTD?
Consistent branding: both use dark, moody visuals and bold typography, creating a unified, suspenseful aesthetic
Theory: Barthes- repeated use of bonds image anchors the brand, reinforcing his role as a cultural icon
Audience interaction: website offers interactive content ( tailors, behind the scenes) to deepen fan engagement, turning casual viewers into committed fans.
Theory: shirky- audience is positioned as active, engaged participants, reinforcing bonds relevance in the digital age
What impact does NTTD aim to have on its audience?
Revitalisation of the Bond franchise: rebranding Bond as grittier and vulnerable, appealing to a new generation of fans
Theory: gerbner- Focus on a morally conflicted Bond cultivates a more mature, reflective audience.
Maintaining the bond legacy: despite modern updates, classic bond elements (suits, gun, car) anchor the franchise in its iconic status, reinforcing its brand identity.
Theory: dyer- bonds star persona is reasserted as a timeless, aspirational hero, maintaining his global appeal
How does TMWTGG poster use media language to covey genre and attract its audience?
Visual language: Gun, explosions, and action scenes dominate the poster, clearly signaling the action spy genre.
Theory: Barthes- gun as a symbolic code of violence and danger, reinforcing classic values bonds action-hero persona
Colour palette: bright, contrasting colours ( yellow, red, blue) convey a sense of excitement and adventure typical of 1970s action films
Theory: neale- mix of spy and exotic thriller conventions, indicating genre hybridity
How does the poster target its audience?
Male gaze: scantily clad woman positioned as decorative objects, reinforcing the male centric action genre
Theory: van zoonen- woman are sexualised and objectified, maintaining traditional gender roles
Escapism and exoticism: images of tropical islands and luxury settings offer exotic escapism, attracting a mass market audience
Theory: dyer- constructs a glamorous, dangerous fantasy world, inviting audiences to identify with bonds lifestyle
How are social groups represented in TMWTGG poster?
Woman: portrayed as damsels in distress or sexual objects, reinforcing traditional gender roles
Theory: van zoonen- females exist as visual spectacle, subordinated to the male hero
Villains and foreign characters: the antagonist scaramanga, presented as an exotic, dangerous ‘other’’, reinforcing stereotypes of foreign villains
Theory: hall- Scaramangas representation reflects a binary opposition of good vs evil, with bond as the heroic westerner
How does TMWTGG reflect its ideological stance?
Masculine dominance: bond is portrayed as the ultimate symbol of western masculinity, wielding a gun as a phallic symbol of power and control.
Theory: mulvey- male gaze positions the viewer as a heterosexual male, aligning with bonds perspective
Colonial ideology: the setting in east Asia is presented as exotic and dangerous, reinforcing the idea of the foreign ‘other’ as a threat
Theory: said- orientalist representation portrays non- western characters as exotic and villainous, upholding western superiority
How does the MWTGG poster use imagery and language to influence its audience
Central positioning of bond: bond is depicted at the centre, gun raised, establishing him as the dominant, heroic figure.
Theory: Barthes- bonds stance acts a symbolic code for control and power
Bold, eye catching design: bright colours and dynamic composition create a sense of action and chaos, attracting a mass market audience
Theory: neale- the design conforms to the conventions of 1970s action posters, ensuring immediate genre recognition
What impact does the man with does TMWTGG aim to have on its audience?
Promotes the bond brand: reinforces bonds identity as a fearless, suave action hero, maintaining the franchise’s global appeal
Theory: dyer- constructs bond as a timeless icon of masculinity and adventure.
Male fantasy: provides escapism through action, luxury, and sexualised woman, appealing to a predominantly male audience.
Theory: gerbner- repeated focus on bond as the heroic, dominant male cultivates a perception of western masculinity as superior
