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Flashcards in Asch's Study Deck (16)
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1
Q

What were Asch’s participants

A

123 Male American undergrads - in groups of 6 consisting of 1 true participants and 5 confederates

2
Q

What Was the aim

A

To investigate conformity and majority influence

3
Q

What was the procedure

A
  • Participants and confederates were presented with 4 lines - 3 comparison lines and 1 standard line
  • They had to state which of the 3 lines were the same
  • The real participant went last
    Confederates would give the same incorrect answer for 12/18 trials
  • Asch observed how often the participant would give the same incorrect answer
4
Q

What were the findings

A
  • 36.8% conformed
  • 25% never conformed
  • 75% conformed at least once
  • In a control trial,1% of the participants responses were incorrect
5
Q

What were the 3 factors affecting conformity

A

Group Size, Unanimity and Task Difficulty

6
Q

What is group size

A

More likely to conform in a larger group. Any more than 3 confederates conformity rose by 30%. A person is more likely to conform if all members are in agreement

7
Q

What is unanimity?

A

Someone’s more likely to conform when the group all give the same answer. When their was. another participant who gave the correct answer conformity fell from 32% to 5.5%

8
Q

What is task difficulty

A

Someone’s more likely to conform when the task is harder. Asch altered the comparison lines to make them more similar in length

9
Q

Give a strength of Asch’s study (HIV)

A

High Internal Validity - There was strict control over extraneous variables, such as timing of assessment and type of task used. Participants did the experiment before to see if they knew the correct answer removing any confounding variables

10
Q

Give a strength of Asch’s study (LE)

A

Lab Experiment -Extraneous and confounding variables are strictly controlled, meaning replication is easy, reducing likelihood that findings were one off

11
Q

Give a strength of Asch’s study (EI)

A

Ethical Issues - They breached BPS guidelines (deception and giving consent). Participants were debriefed after and ethical issues don’t threaten validity or reliability of findings

12
Q

Give a strength of Asch’s study (SNSI)

A

Supports NSI - Participants said they conformed to fit in, so support the idea of NSI, stating people conform to fit in even when they privately disagree

13
Q

Give a Weakness of Asch’s study (LEV)

A

Lacks Ecological Validity - Based on people’s perceptions of lines so findings can’t be generalised to real life, as they don’t reflect the complexity of real-life conformity

14
Q

Give a Weakness of Asch’s study (LPV)

A

Lacks population validity due to sampling issues - participants were only American male undergrads So gender bias study can’t be generalised to women

15
Q

Give a Weakness of Asch’s study (EI)

A

Ethical Issues - Participants were tricked into thinking the study’s about perception rather than compliance. Could have been psychological harm participants could have been embarrassed after learning true aim

16
Q

Give a Weakness of Asch’s study (LV)

A

Lacked Validity - The social contest of the 1950s could affect results because it was an anti-communist period in America