asch's study of conformity Flashcards

1
Q

outline key information for Asch’s research

A
  • tested conformity by showing participants lines
  • 123 participants + confederates
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2
Q

what were the findings of the conformity test

A

37% incorrect responses by naive participants
25% didnt conform
75% conformed at least once

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3
Q

what was Asch’s research into

A

conformity

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4
Q

once interviewed after the test, what did most participants say was reason for conforming - ASCH research

A

the conformed to avoid rejection (NSI)

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5
Q

what are asch’s variations

A

-group size
- task difficulty
- unanimity

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6
Q

why were asch’s variations created

A

to understand what may have lead to increase or decrease in conforming

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7
Q

how many variations did Asch create

A

3

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8
Q

what were the 3 variations of conformity

A
  • group size
  • unanimity
  • task difficulty
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9
Q

expand on group size being a variation of conformity

A

conformity tends to increase as size of group increases but only to certain point

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10
Q

what are the variables affecting conformity

A
  • group size
  • unanimity
  • task difficulty
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11
Q

expand on task difficulty being a variable affecting conformity

A

the harder the task the more likely conformity will increase - naive PTT assume majority is correct

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12
Q

define unanimity

A

unanimity is the extend to which all members of group agree on one answer

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13
Q

expand on unanimity being a variable affecting conformity (asch study)

A

majority was unanimous when all confeds selected same line
- greater conformity in naiive PTTs

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14
Q

evaluation points for Ach’s research into conformity

A
  • ethical issues (LIMITATION)
  • artificial situation and tasks (LIMITATION)
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15
Q

expand on ethical issues being an evaluation point for Asch’s research into conformity

A
  • asch failed to meet BPS guidelines
  • PTT told were participating in visual perception test when actually being studied on conforming (DECEPTION)
  • research considered limited due to PTTs being exposed to ethical problems
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16
Q

expand on artificial situations and tasks being an evaluation point for asch’s research into conformity

A
  • PTT knew they were in research study so may have purposely gone along with demands (demand characteristics)
  • naive PTTs didnt fully represent a ‘group’ in real life
  • findings dont generalise to everyday situations