types and explanations of conformity Flashcards
define the term conformity
conformity is the change in persons behaviour due to imagined pressure of another person or group of people.
how many types of conformity are there
3
what are the 3 types of conformity
- internalisation
- identification
- compliance
what is internalisation
internalisation is when person changes their public behaviour but not their private beliefs
is internalisation a long or short term change
short term change because change only occurs when in presence of group
what is identification
identification is when individual changes their public behaviour and private beliefs but only when in presence of the group
is identification a long or short term change
short term change
what is compliance
compliance is when a person changes their public behaviour and private beliefs for good
is compliance a long or short term change
long term change because they have changed their behaviours and beliefs for good
how many explanations of conformity are there
2 explanations
what are the 2 explanations of conformity
- normative social influence (NSI)
- informational social influence (ISI)
what is normative social influence
NSI is when person conforms to be accepted or belong to group
why does a person conform in normative social infleunce
they conform because it is socially rewarding or avoids social punishment
is normative social influence an emotional process
YES
what is normative social influence associated with
compliance and identification