Assessing drug promotions

Question 1

“All informational and persuasive activities by
manufacturers and distributors, the effect of which is
to influence the prescription, supply, purchase or use
of medicinal drugs.”

Answer 1

DRUG PROMOTION

Question 2

“Material or information provided by drug
manufacturers with the ultimate goal of increasing
prescribing or purchasing of medications.”

Answer 2

DRUG PROMOTION

Question 3

T/F: General public: allowed for OTC medication and
food supplement only

Answer 3

T

Question 4

Advertisements are regulated by

Answer 4

Ad Standards Council (ASC)

Question 5

companies can advertise
company name only; company name associated
with BOTH OTC and prescription meds

Answer 5

Loophole exploited

Question 6

Industry exploits this by masking promotions as
“patient-care oriented”

Answer 6

(IN) VULNERABILITY TO INFLUENCE

Question 7

Technique: Appeal to pity

Answer 7

DESIRE TO HELP PATIENTS (VIA FREE SAMPLE)

Question 8

Need to make multiple decisions on patients’
pharmacotherapeutics

Answer 8

DECISION-MAKING SHORTCUTS

Question 9

Inclusion of flawed information (e.g. exaggerated,
inaccurate, oversimplified, etc.)

Answer 9

MISLEADING INFORMATION

Question 10

Omission of relevant information

Answer 10

MISLEADING INFORMATION

Question 11

Distraction with relevant information (red herrings)

Answer 11

MISLEADING INFORMATION

Question 12

Exploit unconscious influences on health
professionals’ judgment

Answer 12

SALES REPRESENTATIVES

Question 13

Experts: Dr. X/Sponsored Guideline X
recommends Drug Y

Answer 13

Appeal to Authority

Question 14

Peers: Drug Y is most frequently
prescribed for condition A

Answer 14

Bandwagon Effect

Question 15

People we like can be trusted – via
attractive, friendly reps

Answer 15

Building Relationships

Question 16

get person to agree to successive
statements until desired conclusion is
arrived

Answer 16

Commitment consistency technique

Question 17

Clinicians come to us

Question 18

Goes to clinicians

Answer 18

DRUG INDUSTRY

Question 19

Didactic

Answer 19

ACADEMIA

Question 20

Interactive

Answer 20

DRUG INDUSTRY

Question 21

Text-heavy, not visually
engaging, data driven

Answer 21

ACADEMIA

Question 22

Visually-stimulating, data
driven

Answer 22

DRUG INDUSTRY

Question 23

Does not engage clinician
perspective

Answer 23

ACADEMIA

Question 24

Engaged clinician
perspective

Answer 24

DRUG INDUSTRY

Question 25

Evaluation: minimal

Answer 25

ACADEMIA

Question 26

Outcome evaluation

Answer 26

DRUG INDUSTRY

Question 27

Goal: unclear, unstated

Answer 27

ACADEMIA

Question 28

Goal: behavior change

Answer 28

DRUG INDUSTRY

Question 29

also known as the “Implementing Guidelines on the Promotion and Marketing of Prescription Pharmaceutical Products and Medical Devices”

Answer 29

DOH AO 2015-0053

Question 30

“To ensure that medical decisions are made in the best interest of the patients, and that these are upheld by all stakeholders with the end goal of improving and promoting the rational use of prescription pharmaceutical products and medical devices and safeguarding patient rights and welfare.”

Answer 30

TLDR