ATHENA week 2 overige chapters Flashcards

(64 cards)

1
Q

when is the best time to determine a company’s business model?

A

after the validation of the business idea and before looking at the details of the operations of its products/services

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2
Q

two categories of business models:

standard models
disruptive models

A

standard models: depict existing plans or recipes firms can use to determine how they will create, deliver and capture value for its stakeholders

disruptive: rare models that do not fit into the profile of standard business model and are impactful and disrupt/change the way business is conducted in an industry/niche

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3
Q

when we talk about disruptive business models, we can divide into two:

new market disruption
low end market disruption

A

new market disruption: addresses a market that previously wasn’t served

low end market disruption: possible when the firms in an industry continue to improve p/s to the point where they are actually better than a sizable portion of their clientele’s needs or desires

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4
Q

What is performance oversupply?

A

When companies make their products too advanced for some customers, opening a gap for simpler alternatives.

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4
Q

what are the 4 key points when it comes to a business model template

A

core strategy
financials
resources
operations

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5
Q

core strategy

A
  1. mission
  2. differentation
  3. target market
  4. product/market scope
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6
Q

resources

A

core competencies
key assets

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7
Q

financials

A

revenue streams
cost structure
financing and funding

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8
Q

the keys assets can be …

A

physical, financial, intellectual or human

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9
Q

how many key assets should the firm name

A

3-4

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10
Q

cost structure (financials), 3 key things

A
  1. cost based or value based
  2. what are the fixed and variable costs
  3. what are the business’ major cost categories
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11
Q

three costs when it comes to financing/funding

capital costs
one time expenses
ramp up expenses

what are ramp up expenses

A

the costs a startup must pay upfront before it starts making enough money to become profitable

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12
Q

operations

A

product or service production
channels
key partners

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13
Q

product or service production (operations) detailed or not detailed?

A

very DETAILED

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14
Q

Why do startups often rely on key partners instead of doing everything themselves?

A

Because they typically don’t have enough resources and many required tasks fall outside their core competencies

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15
Q

How have business relationships with partners changed in recent years?

A

They’ve become more cooperative — instead of just transactional or “arm’s length,” businesses now build closer, ongoing partnerships.

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16
Q

Network

A

A HUB-and-WHEEL configuration with a local firm at the hub organizing the interdependencies of a complex array of firms

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17
Q

Consortia

A

A group of organizations with similar needs that band together to create a new entity to address those needs. (little bit more complex than joint venture).

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18
Q

Trade associations

A

Organizations (typically nonprofit) of firms in the same industry that collect and disseminate trade information, offer legal and technical advice, industry-related training.

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19
Q

are trade organization usually profit or nonprofit

A

nonprofit

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19
Q

Does a business model innovation have to be disruptive?

A

No — it only needs to provide higher value or better benefits than current competitors

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20
Q

whats a business model canvas (picture in summary)

A

Like a snapshot of a business model, so less detailed, easy way to have an overview of that a business structure is going to look like

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21
Q

How did companies’ internal cultures shift during Covid-19?

A

They moved toward trust-based cultures, with more flexible schedules, clearer goals, and empowerment of lower-level employees to make quick decisions

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22
Q

How did the role of IT and remote work change during the pandemic?

A

Remote work and IT became STRATEGIC capabilities, NOT JUST SUPPORT functions.

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23
What key supply chain weakness did Covid-19 reveal?
Many companies realized they were highly dependent on international suppliers, creating vulnerabilities.
24
What physical workplace trend emerged as a result of Covid-19?
Buildings were redesigned to be healthier, with investments in new tech and health certifications
25
What’s an example of how value propositions shifted during Covid-19?
Colleges and universities moved online, changing how they delivered educational value.
26
how long is a business plan usually
25-35 pages
27
business plan
a written narrative, typically 25 to 35 pages long, that describes what a new business intends to accomplish and how it intends to accomplish it
28
do a large or small % entrepreneurs write a business plan
small % (33%)
29
do business who write this have a higher or lower expectation for the years ahead
higher expectations
30
there are two reasons to write a business plan: internal and external
internal: forces the founding team to SYSTEMATICALLY think through every aspect of its new venture external: communicate the merits of a new venture to outsiders (such as banks and investors)
31
how long is the executive summary
usually 1-2 pages
32
What is the due diligence phase in a business plan context?
It’s when potential investors or partners carefully verify all claims and assumptions in the business plan before deciding to move forward.
33
red flags in business plan
- not use own money at risk - not a good plan - defying market size too broadly - overly agressive financials - sloppiness
34
possible mistakes in business plan
- being vague - neglecting the research component - writing in a closed system (no outside opinions) - boring the reader - forgetting the reality
35
what kind of structure should they follow for a business plan co...
conventional structure
36
is it okay to use outside advisors or consultants to write it
they can help you but are not good as primary author
37
summary business plan
10-15 pages - used to test the waters, are investors interested
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full business plan
- 25-35 pages - when they need funding or financing, is the blueprint of the company's operations
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operational business plan
40-100 pages meant for internal audience, as guidance for operational managers
40
parts of the business plan 1. cover page and table of contents
should include, company's name, address, phone number, date, contact info, company's website also mentioned about confidentially
41
parts of the business plan 1. cover page and table of contents 2. executive summary
- a summary of what they are about to read - topics should be presented in the same order as the document - two versions, one for in the business plan, one as stand-alone document
42
parts of the business plan 1. cover page and table of contents 2. executive summary 3. industry analysis
- size, growth rate, sales projections - industry structure (how fragmented or concentrated) - key factors (6-10) - industry trends (environmental and business trends)
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parts of the business plan 1. cover page and table of contents 2. executive summary 3. industry analysis 4. company description
- mission statement - tagline - product/service position - milestone
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parts of the business plan 1. cover page and table of contents 2. executive summary 3. industry analysis 4. company description 5. market analysis
- market segmentation - competitors analysis - final section needs to include an estimation of a firm's annual sales and market share
45
parts of the business plan 1. cover page and table of contents 2. executive summary 3. industry analysis 4. company description 5. market analysis 6. the economics of the business
how are profits earned, what is the break even point, revenue drivers, cost of goods sold, operating leverage: the analysis of fixed vs variable costs – operating leverage is highest in companies that have a high proportion of fixed costs relative to variable costs
46
parts of the business plan 1. cover page and table of contents 2. executive summary 3. industry analysis 4. company description 5. market analysis 6. the economics of the business 7. marketing plan
- how the business sells its p/s - price, promotion, distribution, sales, marketing strategy
47
operating leverage
the analysis of fixed vs variable costs – operating leverage is highest in companies that have a high proportion of fixed costs relative to variable costs
48
parts of the business plan 1. cover page and table of contents 2. executive summary 3. industry analysis 4. company description 5. market analysis 6. the economics of the business 7. marketing plan 8. p/s design and development plan
product prototype and virtual prototype also a section called CHALLENGED AND RISKS patents, copyrights, trademarks, trade secrets
49
parts of the business plan 1. cover page and table of contents 2. executive summary 3. industry analysis 4. company description 5. market analysis 6. the economics of the business 7. marketing plan 8. p/s design and development plan 9. operations plan 10, management team and company structure 11. overall structure 12. financial projects where: patents, trademarks, copyrights and trade secrets
p/s design and development plan
50
parts of the business plan 1. cover page and table of contents 2. executive summary 3. industry analysis 4. company description 5. market analysis 6. the economics of the business 7. marketing plan 8. p/s design and development plan 9. operations plan
- how will you run your business from day to day - frontstage and backstage activities - geographical location of your business - firms facilities and equipment
51
parts of the business plan 1. cover page and table of contents 2. executive summary 3. industry analysis 4. company description 5. market analysis 6. the economics of the business 7. marketing plan 8. p/s design and development plan 9. operations plan 10, management team and company structure
- investors prefer teams who have worked together before - you should be able to identify gaps - qualifications of BoD and BoA should be discussed
52
board of advisers
The board of advisors possesses no legal responsibility for the firm and gives nonbinding advice
53
Organizational chart
a representation of how authority and responsibility are distributed within the company
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parts of the business plan 1. cover page and table of contents 2. executive summary 3. industry analysis 4. company description 5. market analysis 6. the economics of the business 7. marketing plan 8. p/s design and development plan 9. operations plan 10, management team and company structure 11. overall structure
The schedule should be in the format of milestones critical to the business’s success
55
parts of the business plan 1. cover page and table of contents 2. executive summary 3. industry analysis 4. company description 5. market analysis 6. the economics of the business 7. marketing plan 8. p/s design and development plan 9. operations plan 10, management team and company structure 11. overall structure 12. financial projections
Sources and uses of funds statement: – a document that lays out specifically how much money a firm needs, where the money will come from and how the money will be used Assumptions sheet – an explanation of the most critical assumptions on which the financial statements are based The PRO FORMA (PROJECTED) FINANCIAL STATEMENTS are the heart of the financial section of a business plan
56
what is tje heart of the financial section of a business plan
PRO FORMA (PROJECTED) FINANCIAL STATEMENTS
57
how many years of pro forma statements are recommended by experts?
three to five years
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