attention

Question 1

LONG-TERM MEMORY

Answer 1

IS PART OF THE MEMORY SYSTEM RESPONSIBLE FOR STORING INFORMATION FOR EXTENDED PERIODS- POTENTIALLY FOR AN ENTIRE LIFETIME. HAS UNLIMITED CAPACITY & LONG- DURATION

Question 2

KEY CHARACTERISTICS OF
LTM

Answer 2

CAPACITY - UNLIMITED
DURATION - A LIFETIME
ENCODING - PRIMARILY SEMATIC , BUT ALSO VISUAL AND ACOUSTIC

Question 3

MULTI-STORE MODEL OF MEMORY

ATIKINSON & SHIFFRIN (1968)

Answer 3

STRUCTURE:
Sensory Memory → Short Term Memory (STM) → Long-Term Memory (LTM)

EVIDENCE:
Murdock (1962) - Serial Position Effect
Glanzer & Cunitz (1966) - Primary & recency in free recall support separate STM AND LTM

Question 4

MULTI-STORE MEMORY
CRITICISM

Answer 4

1. OVER-SIMPLIFICATION OF MEMORY - THE MSM TREAT BOTH STM AND LTM AS UNITARY STORES WHEN EVIDENCE SHOWS THEY HAVE MULTIPLE SUBSYSTEMS -

Tulving (1972,1985) DEMONSTRATED THAT LTM CAN BE SUBDIVIDED INTO EPISODIC, SEMANTIC, AND PROCEDURAL MEMORY.

2. OVEREMPHASIS ON REHEARSAL - MODEL ARGUES INFORMATION MUST BE REHEARSED TO LTM BUT EMOTIONALLY CHARGED MEMORIES ARE OFTEN REMEMBERED WITHOUT CONSCIOUS REHERSAL
   FLASHBULB MEMORIES

(BROWN & KILIK, 1997) SHOW HIGHLY EMOTIONAL MEMORIES ARE VIVIDLY RETAINED EVEN WITHOUT REHEARSAL