Attention controlled Flashcards

(35 cards)

1
Q

Attention

A

allocates mental resources
scarce resource that needs to be learned effectively
ability to focus on specific stimuli or locations

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2
Q

What kills attention?

A

technology

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3
Q

Times Square demo

A

25-30 ads portrayed but you actually don’t remember any or only 2-3

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4
Q

Visual search paradigm

A

actively looking for a specific target among a visual scene which has other distractors
eg; find the blue ‘L’ amongst red ‘L’
eg; find blue ‘L’ amonst different letters of both color blue and red

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5
Q

Results of visual search paradigm

A

Controlled attention (multiple features) had a longer reaction time than automatic attention (one feature)

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6
Q

Controlled attention

A

where you choose to put your attention

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7
Q

Automatic attention

A

anything different by 1 feature

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8
Q

System 1

A

automatic processing

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9
Q

System 1 features

A

automatic. constantly monitoring environment
forms quickly
not controlled. no danger

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10
Q

System 2

A

controlled processing

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11
Q

System 2 features

A

controlled.focuses our attention
slow. conducts complex computations
effortful. effortful mental activities
serial. proceeds in with an orderly set of steps

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12
Q

Subtypes of controlled attention

A
  1. selective/focused
  2. divided
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13
Q

Subtypes of automatic processing

A
  1. orienting
  2. preattentive
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14
Q

Example of automatic processing

A

finding red umbrella amongst black umbrellas

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15
Q

Example of controlled processing

A

finding the ‘and’ in a text

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16
Q

Example of selective processing (controlled)

A

focus on how many basketball passes without seeing the gorilla

17
Q

how to test selective processing (controlled)

A

present 2 or more inputs and see how well people can concentrate on one and ignore other

18
Q

Example of divided attention (controlled)

A

control unit when flying

19
Q

how to test divided attention (controlled)

A

present 2 or more inputs and see how well people can concentrate on both

20
Q

what is selective attention (controlled)

A

focus on what’s relevant and ignore what is not

21
Q

what is divided attention (controlled)

A

focus on multiple things at once - multi tasking

22
Q

attentional capture

A

a rapid shifting of attention usually caused by a stimulus such as loud noise, bright light or sudden movement

23
Q

visual scanning

A

movements of the eye from one location to another

24
Q

Experiment by Chabris (selective)

A

Whether people can miss obvious events nearby due to selective attention - participants focused on counting a runner’s actions while a staged fight occurred nearby

25
Why was Chabris' experiment done?
prove whether police officer Conley was lying to protect his comrades by claiming he never saw any of the beating he ran by
26
Inattentional blindness
failure to notice fully-visible but unexpected object because attention was engaged elsewhere
27
Results of Chabris' experiment
only 56% of participants noticed the fight
28
Hallmark of inattentional blindness
increasing the effort required by primary task, decreases noticing unexpected events
29
Results of Chabri's experiment pt.2
0 count - 72% noticed fight 2 counts - 42% noticed fight
30
Dichotic listening experiments
simultaneously play one thing in one ear and something different in the other
31
Dichotic listening
receiving two different stimuli in the different ear
32
Task in the dichotic listening experiments
1. focus attention on the words you hear in one ear (attended ear) and repeat them out loud 2. notice, without shifting your attention from attended ear, what you can take in from the unattended ear
33
Shadowing
repeating what you are hearing
34
Broadbent's filter model of attention (early filter model)
how it is possible to focus on one message only and why information isn't taken in from the other message
35
Stages in Broadbent's early filtering model
Sensory memory Filter Detector Output