Attitude Flashcards
Define attitude.
Ideas that are charged with emotion that produce specific behaviour to a specific behaviour.
-A value aimed at an attitude object.
What are the characteristics of an attitude?
-unstable
-learned
-changed
-cognitive, affective, behavioural
How are attitudes formed?
Via socialisation- learn from significant others, reinforced or repeated.
Conditioned by behaviour that is successful.
What are the attitude components?
The Triadic Model (CAB)
Cognitive- thoughts
Affective- emotions
Behavioural- actions
How are attitudes positive or negative?
Familiarisation: day-to-day experience
Learned from beliefs
Learned by conditioned behaviour
Learned from enjoyable experiences
What are the two components that could change attitudes?
Cognitive Dissonance
Persuasive Communications
Why do they need to consider certain aspects when using persuasion to change an attitude?
Attitudes are fairly stable so resilient to change.
What should you consider when using persuasion to change an attitude?
-The message needs to be understood
-Quality new information
-Situation/ timing of delivery important
-New information should outweigh old beliefs to allow for change
-Message given by someone of high status/role model
What is cognitive dissonance?
Change to existing beliefs to cause ‘disharmony’ in an individual and a motivation to change attitudes.
When is the disharmony settled?
When attitudes are aligned and discomfort/ conflict is settled.
How can cognitive dissonance be used?
-Given new information to promote questioning
-Make the activity more fun
-Use rewards
-Bring a specialist role model
Negative attitudes can be changed to positive attitudes by:
-Given new information to promote questioning
-Make the activity more fun
-Use rewards
-Bring a specialist role model
-Point out the benefits of exercise
-Persuasion from ‘perceived sport’
-Allowing early access
