attitude Flashcards

1
Q

Define attitude.

A

Ideas that are charged with emotion that produce specific behaviour to a specific behaviour.
-A value aimed at an attitude object.

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2
Q

What are the characteristics of an attitude?

A

unstable
-learned
-changed
-cognitive, affective, behavioural

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3
Q

How are attitudes formed?

A

Via socialisation- learn from significant others, reinforced or repeated.
Conditioned by behaviour that is successful

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4
Q

What are the attitude components?

A

The Triadic Model (CAB)
Cognitive- thoughts
Affective- emotions
Behavioural- actions

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5
Q

How are attitudes positive or negative?

A

Familiarisation: day-to-day experience
Learned from beliefs
Learned by conditioned behaviour
Learned from enjoyable experiences

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6
Q

What are the two components that could change attitudes?

A

Cognitive Dissonance
Persuasive Communications

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7
Q

Why do they need to consider certain aspects when using persuasion to change an attitude?

A

Attitudes are fairly stable so resilient to change.

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8
Q

What should you consider when using persuasion to change an attitude?

A

The message needs to be understood
-Quality new information
-Situation/ timing of delivery important
-New information should outweigh old beliefs to allow for change
-Message given by someone of high status/role model

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9
Q

What is cognitive dissonance?

A

Change to existing beliefs to cause ‘disharmony’ in an individual and a motivation to change attitudes.

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10
Q

When is the disharmony settled?

A

When attitudes are aligned and discomfort/ conflict is settled.

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11
Q

How can cognitive dissonance be used?

A

Given new information to promote questioning
-Make the activity more fun
-Use rewards
-Bring a specialist role model

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12
Q

Negative attitudes can be changed to positive attitudes by:

A

Given new information to promote questioning
-Make the activity more fun
-Use rewards
-Bring a specialist role model
-Point out the benefits of exercise
-Persuasion from ‘perceived sport’
-Allowing early access

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