Attitude Flashcards

Question

What are some ways Attitude generates revenue through its website?

Answer 1

* Selling advertising space * Regular competitions with partner brands * Sponsored posts in the form of advertorials

Answer 2

When journalism/news outlets copy or rephrase press releases or other content without original reporting ## Footnote This practice can lead to shallow and uncritical stories.

Answer 3

Financial pressures - Links to Curran & Seaton's C v P . - Attitude publishes celebrity interviews, event coverage, and product promotions. Some of this content may be based on press releases from PR teams, brands, and publicists, making it resemble churnalism. Attitude also produces original journalism, including political commentary, LGBTQ+ rights advocacy, and in-depth features. It covers social issues, personal stories, and exclusive editorials that require independent research and reporting. ## Footnote These pressures can lead to a decrease in original reporting.

Answer 4

Stream Publishing run events such as the Attitude Award to build the brand identity amongst audiences and industry professionals. They've also set up something called the Attitude Magazine Foundation which is a registered charity that raises money and funds to distribute to LGBTQ communities and charities around the company- running youth/support groups, events, donations towards pride festivals, etc. This challenges Curran & Seaton's theory that companies are all about profit and power. Attitude seems to be about giving back to LGBTQ communities too.

Answer 5

Clickbait titles to ensure large audiences.

Answer 6

* Vauxhall * P&O

Answer 7

Advertising deals and synergistical partnerships.

Answer 8

The practice of using recycled content to maximize revenue.

Answer 9

The digital copies sell over 11,000 copies a month. With the print magazine, they were earning a large chunk of revenue from advertising. So they have to offer brands advertising opportunities online too. They sell banner adverts, sidebar adverts, companies can sensor sections of the website, they can take over a page, create advertorials that look like articles but are actually adverts. They can run competitions and promos on the website, and they can even advertise via their social media pages.

Answer 10

A mid-sized 'independent' publisher.

Answer 11

Adoption of traditional business practices of larger media conglomerates.

Answer 12

[Currant and Seaton's argument that creativity is limited by financial considerations]

Answer 13

Attitude bought by an established and successful publishing company that has already successfully vertically integrated the different stages of production ## Footnote Vertical integration refers to the consolidation of multiple stages of production within a single company, allowing for greater control over the production process.

Answer 14

Merging with Winq, allowing integration of talent, creativity, specialist knowledge, and expertise developed across Winq's lifespan into Attitude ## Footnote Horizontal integration is a strategy where a company acquires or merges with its competitors to enhance market share and reduce competition.

Answer 15

By offering an online version that provides more choice, reflects the nature of media consumption, and increases content ## Footnote Diversification in media can involve expanding offerings to different platforms or formats to reach a broader audience and reduce reliance on a single revenue stream.

Answer 16

Development of international print edition has increased audiences ## Footnote Digital convergence refers to the merging of previously distinct media forms due to technological advancements, leading to broader audience engagement.

Answer 17

The continual need to maintain high audience traffic demonstrates the struggle for a brand to survive in a media saturated environment ## Footnote High audience traffic is crucial for online brands to remain competitive, as it often correlates with advertising revenue and brand visibility.

Answer 18

Content related to LGBTQ+ culture, activism, and sexual expression ## Footnote This includes advocacy for LGBTQ+ rights and visibility for marginalized groups.

Answer 19

By giving voice to a community that has historically been marginalized in mainstream media ## Footnote This aligns with the Livingstone and Lunt framework.

Answer 20

Concerns about explicit material related to sex and sexuality ## Footnote This includes the suitability of such content for younger or more impressionable readers.

Answer 21

Regulation of online content and varying standards compared to print media ## Footnote This involves content moderation and censorship issues.

Answer 22

Media consumers have increasing power, especially with the internet ## Footnote Audiences can curate their content and engage with articles online.

Answer 23

- The ability to share posts from its website is limited - Comment sections are heavily policed/moderated to protect audiences from being subjected to possible online abuse. This highlights the struggle between citizens and consumers and begins the question would a larger company have done the same? Most of their content includes "scantily clad" male models but some of the more adult content use Twitter or Facebook algorithms to censor the content so that they are at least trying to keep it away from much younger audiences. That way people have to sign-in with accounts to try and "prove" (in theory) they are over 18. But obviously, there are no real checks done on social media so regulation is extremely difficult.

Answer 24

Strong brand identity: Focuses on LGBTQ+ issues, celebrity interviews, and lifestyle content to attract a loyal audience. Features regular columns, exclusive interviews, and opinion pieces that appeal to its audience. Attitude was independently published but is now owned by Stream Publishing, a larger media company. Being part of a larger media group gives financial stability and access to better distribution networks. It can cross-promote content across different platforms (magazine, website, social media). - Attitude has multiple global editions which is an example of using a successful formula to maximise profits

Answer 25

Instead of mass-market content, Attitude focuses on a niche LGBTQ+ audience, showing that some cultural industries succeed without broad appeal. As a pro-LGBTQ+ platform, it provides social and cultural value beyond just profit-making.

Answer 26

Young audiences might not be interested in political content, so the amount of political content on the Attitude website appeal to an older audience. There is very little "interactive" content on the website, which might reflect the slightly older target audience too. They promote the print magazine on the website a lot, lots of pictures and references, links to subscribe- another indication that the target audience is older, who still consume print products, whereas young audience might've left print magazines behind them.

Answer 27

A lot of the content online is quite factual and avoids deep emotional responses This is because of the stereotype that men aren't very emotional. Even when they do interviews, it's about the history or opinions on that person and not anything emotional. There's many clickbait article headlines to highlight any salacious/risky content, designed specifically for audiences to click further into the website (cost-per-click, advertisements, etc). Another stereotype used to target the male audience is the idea that men are less likely to read as much as women, so Attitude's website is simple, easy to read, with small chunks of text, large images and lots of white space.

Answer 28

Print publication has traditionally focused on issues for gay men, Attitude website offers more diverse content designed to engage a range of different audiences from within global LGBTQ+ communities.

Answer 29

ABC1 - both the magazine and website assume that audiences enjoy a certain standard of education, political engagement and financial security in many of the representations they construct. e.g cultural references, pop culture and political references.