Attitude

Question 1

Publishers

Answer 1

Originally published by “Northern Shell” before they started financially suffering ans sold attitude to Steam Publishing

-Reflects difficulty of print- publishing and magazine industry with the decline of readership in the modern world

Question 2

Owner

Answer 2

Darren Styles
- Current managing publisher
- A gay man who bought Attitude as he felt that offering niche LGBTQ magazines was important due to their rarity

Question 3

Attitude websites (globally)

Answer 3

• Other global print editions for Attitude eg. Thai, Belgian. Vietnam versions
  -Reflects Hesmomdhalghs ideas about minimising dish by creating global editions
• Already successful format replicated

Question 4

Digital convergence

Answer 4

• Targets a modern audience who are spending more time on technology
• Stream uses variety of digital platforms to distribute Attitudes digital versions
• Digiral copies sell over 11,000 a month

Question 5

Social Media

Answer 5

• Website attracts roughly 1.7 million users monthly
• 1.2 + million followers across Facebook, Twitter, Instagram and Youtube

Question 6

Website profits

Answer 6

• Websites allow the opportunity to sell banner adverts, sidebar adverts, competitions, promos, advertoriala
• Increases their revenue

Question 7

Product context

Answer 7

British Gay lifestyle magazine
- Trusted brand with a high social media presence

Question 8

Gok Wan article

Answer 8

• Depiction on the realistic abuse experienced by the TV fashion host
• Audience positioned siding with Gok Wan, without justification from the ‘lads”
• Photogralhs of Gok Wan as happy further reinforce the idea of him being unphased/ innocent
  -Condemnation and mockery of the attackers
• Although Gok Wan has been a victim to this abuse and ‘hate crime’, he does not fall into the sptypical stereotypes of a victimised gay man and instead stands strongly condemning the “dickheads”

Question 9

‘Real Bodies’ article and segment

Answer 9

• reads stereotypes of what the ideal man should look like by portraying a vast amount oft of men in their underwear with nothing to hide
• An honest and revealing tone rather than the intention of sexualisation/ objectification for the male gaze
• overall sends a positive message about body image by portraying every body (even readers)

Question 10

target audience

Answer 10

• gay men within their 25-55
• ABC1 + affluent audience
• La k of children and higher earning