Attitude

Question 1

Attitude

Answer 1

Ideas charged with emotion that produce specific behaviour to a specific behaviour

Question 2

Socialisation

Answer 2

Process where cultural values are learnt by associating with others
We learn from significant others when the information is reinforced or repeated

Question 3

Triadic model

Answer 3

Cognitive- your beliefs and thoughts eg . a belief in exercise benefits
Affective- your feelings or emotional responses eg. Enjoying training
Behavioural- your actions or intended behaviour eg. Training three times a week

Question 4

Attitudes can be positive or negative

Answer 4

Familiarisation 
Learned from role models 
Learned by conditioned behaviour 
Learned from influence of significance others 
Learned by beliefs

Question 5

Attitude change 2 concepts

Answer 5

Cognitive dissonance - new information gives to the performer to cause unease and motivate change. Dissonance means to create some conflict, this is settled when attitudes are aligned and discomfort /conflict resolved. Can be used in different ways. Using to promote positive behaviour with rewards. Give new information to create opinions. Bring in role models to promote the topic. Cognitive dissonance refers to a situation involving conflicting attitudes, beliefs or behaviors. This produces a feeling of mental discomfort leading to an alteration in one of the attitudes, beliefs or behaviors to reduce the discomfort and restore balance.

Persuasive communication-persuasive communication addresses the audience’s needs, values and desires. Audiences respond better to persuasive communication when they feel the person speaking is similar to them in some way, whether it’s in age, occupation or socio-economic status.