ATTITUDE MEDIA LANGUAGE Flashcards
(34 cards)
What is the websites mode and colour?
the website is hypermodal due to hyperlinks and multimodal due to the use images, videos and text
colour: simplistic primary colours, black and white. when audiences hoover on the menu page the pride flag colours appear
How effective are the semiotics on the website?
Semiotics: the direct mode of address, emotive language, and images are used as visual codes to lure an audience into read the articles
they address the limitations of mainstream semiotics and acknowledges the social context in which meaning is created
for example, attitude acknowledges their content has changed due to the rights of LGBT communities shifting
Where can common conventions of a website be seen on the website?
minimalistic layout
menu bar
high image to text ratio
synergy and convergence
inclusive mode of address
primary colours
What features are above the fold on the website?
menu bar
carousel / slider of recent articles
subscribe to Attitude advert
masthead
three most recent article
What is the typical layout structure of Attitude magazine’s front cover?
Attitude often uses a central dominant image of a celebrity (frequently male, LGBTQ+), masthead at the top, minimal cover lines, and bold fonts to emphasize style and masculinity.
How does Attitude use colour in its cover designs?
It often uses bold, high-contrast colours—like black, white, and red—signifying confidence and modernity, and sometimes uses the rainbow palette to signal LGBTQ+ pride.
How is typography used in Attitude magazine to construct identity?
Clean, sans-serif fonts suggest modernity and professionalism; bold typefaces emphasize strength and visibility, aligning with LGBTQ+ empowerment.
What mode of address does Attitude typically use?
It uses a direct mode of address (eye contact with the camera), suggesting confidence and connection with the reader. The language used is often informal, witty, and inclusive.
How do cover lines in Attitude reflect its political or social stance?
They often feature activism, rights, mental health, and representation issues, reflecting the magazine’s commitment to LGBTQ+ visibility and advocacy.
What is the significance of using celebrities on the cover of Attitude?
Celebrities—especially LGBTQ+ figures or allies—act as aspirational icons, build trust, and help align the brand with empowerment and visibility.
How does Attitude challenge or reinforce stereotypes through its media language?
It challenges stereotypes by representing a diverse range of masculine and queer identities, but sometimes reinforces idealized body standards through the selection of cover models.
What narrative codes (Barthes) are present in Attitude’s media language?
Enigma codes draw curiosity (e.g., intriguing headlines), and action codes suggest direct engagement (e.g., “How to deal with…”, “10 ways to…”).
How does Attitude construct masculinity?
Through visual codes like muscular physiques, confident postures, stylish clothing, it constructs a modern, self-assured, and often sexualized masculinity.
How does Attitude’s use of media language reflect its niche audience?
The magazine’s visuals, themes, and tone reflect the interests and identities of gay and queer men, using inclusive and affirming media language.
How is mise-en-scène used in Attitude’s photoshoots?
Mise-en-scène includes controlled lighting, minimal or stylised backgrounds, fashionable clothing (or partial nudity), all used to emphasize identity, body image, and confidence.
How does Attitude use intertextuality?
It references popular culture, LGBTQ+ history, or other media texts (TV, film, music), helping readers connect through shared cultural knowledge.
What camera angles are typically used and why?
Eye-level shots create intimacy; low-angle shots suggest power and heroism; close-ups highlight emotional expression and attractiveness of the subject.
What role does anchorage play on the cover of Attitude?
Cover lines anchor the meaning of the image—turning a generic pose into a political or personal statement (e.g., “Pride, Power, Progress”).
How does Attitude use visual codes to connote sexuality?
Through body exposure, suggestive poses, or minimal clothing, it communicates openness about male sexuality and challenges taboos.
How does the magazine use language techniques in its headlines?
Headlines often include puns, alliteration, direct address, and rhetorical questions to engage readers in an entertaining and conversational way.
How does Attitude position its reader through media language?
It positions the reader as informed, open-minded, fashion-aware, and part of a progressive LGBTQ+ community.
How are binary oppositions (Levi-Strauss) used in Attitude?
It often sets up contrasts like mainstream vs. queer, pride vs. prejudice, visibility vs. invisibility—highlighting LGBTQ+ struggles and triumphs.
How does Attitude use symbolic codes (Barthes)?
Symbols like the rainbow flag, leather jackets, or stylised tattoos carry meanings tied to LGBTQ+ pride, resistance, and identity.
What is the role of genre conventions in Attitude’s media language?
It blends lifestyle, celebrity, fashion, and activism genres—each with distinct codes (e.g., glam imagery, confessional interviews)—to create a unique, hybrid appeal.
