Attitude Online Examples Flashcards
(12 cards)
‘British canoeist Kurt Adams Rozentals says he’s been banned from going for the Olympics due to OnlyFans content’. 2 photos attached, one of him topless on a riverbank, one of him topless with an unzipped jacket outside.
‘Going for the Olympics’ - represents men as successful and capable, the Olympics is a prestigious event.
‘OnlyFans content’ - represents men in a sexualised way, but also normalises making income this way, as we are positioned to be against his being banned from the Olympics because of this.
Attached photos - represent men as sexualised, objectifies Kurt Adam’s Rozentals. Reflects gay target audience.
An article that represents men as successful, but also sexualises and objectifies headline individual.
‘British canoeist Kurt Adams Rozentals says he’s been banned from going for the Olympics due to OnlyFans content’. 2 photos attached, one of him topless on a riverbank, one of him topless with an unzipped jacket outside.
‘King of the Hill actor Jonathan Joss killed in alleged homophobic shooting’. Lots of quotes from his husband.
Quotes from husband - represents men as able to be emotionally vulnerable.
‘Killed in alleged homophobic shooting’ - represents men, but especially gay men, as physically vulnerable. Represents gay men as discriminated against to a horrendous extent.
‘King of the Hill actor’ - represents men as successful and able to achieve. Draws in fans of King of the Hill.
An article that represents men, gay men especially, as emotionally and physically vulnerable, and discriminated against.
‘King of the Hill actor Jonathan Joss killed in alleged homophobic shooting’. Lots of quotes from his husband.
‘Munroe Burgdorf, India Willoughby, Ella Morgan and more react to Supreme Court ruling on the term ‘woman’’. Munroe Burgdorf, a black trans woman, and India Willoughby, a white trans woman, are pictured.
‘Supreme Court ruling’ - engages an educated and politically active audience with a recent global news issue.
Tweet from India Willoughby within represents trans women in a normalised way.
Pictures attached represent trans women as proud and willing to fight for their rights.
An article which represents trans women as strong, unified and normal, while engaging an educated, politically minded audience.
‘Munroe Burgdorf, India Willoughby, Ella Morgan and more react to Supreme Court ruling on the term ‘woman’’. Munroe Burgdorf, a black trans woman, and India Willoughby, a white trans woman, are pictured.
‘Luke Evans and boyfriend leave fans hot and bothered in steamy photo modelling their swimwear line’. Pictured are two men, both semi-nude but one with a wet t-shirt on, both wearing very short swim shorts with the imprint of their genitals clearly visible.
‘Steamy photo’ - represents men in a sexualised fashion, suggesting they are objects for the fans to look at and enjoy. Appeals to an audience of mostly gay men.
‘Luke Evans and boyfriend’ - doesn’t focus on this, has the effect of normalising gay relationships.
An article that sexualises men while casually normalising gay relationships.
‘Luke Evans and boyfriend leave fans hot and bothered in steamy photo modelling their swimwear line’. Pictured are two men, both semi-nude but one with a wet t-shirt on, both wearing very short swim shorts with the imprint of their genitals clearly visible.
‘The UK to rollout new world first gonorrhoea vaccine to gay and bisexual men’.
‘To gay and bisexual men’ - represents gay and bisexual men as having sexual health issues.
‘The UK to rollout new world first’ - represents Britain in a positive way as a world leader in healthcare. Potentially postcolonial, harkens back to the days where Britain was a world leader with a vast empire. Appeals to mainly British target audience.
An article that represents the UK in a positive light, while suggesting that gay and bisexual men may have sexual health issues.
‘The UK to rollout new world first gonorrhoea vaccine to gay and bisexual men’.
‘Something Beautiful review: ‘An album only Miley Cyrus could make’’.
Provides a break from content about the LGBT+ community, perhaps to appeal to a wider audience.
Target audiences are educated and well-off, so would likely have an interest in pop culture.
Captures a pre-sold audience of Miley Cyrus fans.
An article that targets a culturally aware audience, while also attempting to engage with audiences who may not enjoy the magazine’s LGBT+ focused content.
‘Something Beautiful review: ‘An album only Miley Cyrus could make’’.
