Zoella Set Vlog Examples Flashcards
(12 cards)
Hand-drawn intro
Clean, organised (e.g. lights on timer) house
Matching pyjamas with Poppy
Creates a unique and comforting environment and also constructs a feminine identity.
Three examples that construct a comforting environment and feminine identity
Hand-drawn intro
Clean, organised (e.g. lights on timer) house
Matching pyjamas with Poppy
X-rated Cinderella joke
Suggests that Zoella allows audiences to see an uncensored, real version of herself and her life.
Hints at an older target audience.
Exposes issues with regulating online media - nothing is stopping a younger audience from seeing this.
An example which suggests Zoella’s older target audience and adds to her realistic self representation
X-rated Cinderella joke
Men playing darts
Alfie is planning on going down the pub
Represents men in a fairly stereotypical way - they are separate from the women, and enjoying more stereotypically masculine activities.
Two examples that represent men in a stereotypical way
Men playing darts
Alfie is planning on going down the pub
Outro uses direct address, and Zoella wishes the audience a merry Christmas/good day
Represents the audience as an important part of Zoella’s life, she says she’s ‘snuck upstairs’ to end the vlog, suggesting that the audience is worth her not being with her family for a while. Makes the audience feel important, and cultivates a parasocial relationship between Zoella and the audience.
She wishes those who don’t celebrate Christmas a good day - suggests inclusivity.
An example that shows the relationship cultivated between Zoella and her audience, and represents Zoella as inclusive.
Outro uses direct address, and Zoella wishes the audience a merry Christmas/good day
Invites us into Christmas traditions like going through the Radio Times and giving Nala a bath
Makes the audience feel like they’re close to her - getting an exclusive peek at her life, being involved in her own unique traditions.
In the Radio Times section, she acts as an opinion leader. She says things like ‘BBC1 is where I’m gonna be’, and says what programmes she enjoys. This could help the audience construct their own identity through also choosing to watch the media she watches.
Something that makes the audience feel close to Zoella, and valued by her
Invites us into Christmas traditions like going through the Radio Times and giving Nala a bath
Invites us into her and her family’s life and private events and moments, e.g. her house in the morning, a family dinner, talking in a high-pitched ‘dog voice’ to Nala, letting us in on how she’s feeling anxious and sharing her use of a puzzle to cope, opening stocking presents
This makes the audience feel included and valued, like a part of the family. This illusion is disrupted somewhat by the fact that more private moments, like dinner and Christmas itself, are not shown on camera.
On the way to the family dinner, Zoella refers to family members ‘Poppy’, ‘Shaun’, ‘Amanda’, ‘Nick’, by their first names, with an assumption that the audience knows who these are and what relation they have to Zoella and Alfie - this further supports the familial illusion.
Revealing her anxiety in a personal moment to the audience makes the audience feel personally involved with Zoella.
Something that makes the audience feel included with Zoella and her family
Invites us into her and her family’s life and private events and moments, e.g. her house in the morning, a family dinner, talking in a high-pitched ‘dog voice’ to Nala, letting us in on how she’s feeling anxious and sharing her use of a puzzle to cope, opening stocking presents
