Audience Flashcards
(4 cards)
1
Q
Stuart Hall - Reception Theory
A
Audiences interpret texts differently
-preferred ~ audience accepts intended meaning
-negotiated ~ accepts some of the intended message
-oppositional ~ rejects intended message
2
Q
Bandura - Media Effects
A
Long term exposure to media shapes perceptions of reality
Heavy viewers of television from different backgrounds develop a shared view of reality
3
Q
Jenkins - Fandom
A
Fans are active participants ; they create and transform media content
E.G fan stories made of shows they like
4
Q
Shirky - End of Audience
A
The internet has caused a shift from passive audiences to active participants
E.G online participants
