Audience Flashcards
(13 cards)
How is Netflix’s audience categorisation done?
It is done TO the user rather than BY the user. This is PASSIVE CATEGORISATION.
How do audiences become active prosumers?
By communicating their preferences to Netflix, rating how much they liked films, thumbs up and down, leaving feedback.
Who is Butcher Billy?
A visual artist who creates fan art of various shows. Black Mirror being one.
What did people do as Yorkie and Kelly?
Dress up
What does Butcher Billy’s artwork for SJ do?
Illustrates the narrative and themes of the show. This could open up the show to new audiences.
What did Netflix do with Butcher Billy for Season 6 of Black Mirror?
They synergised with him, asking him to create marketing posters based on the new episodes (before they came out).
How does SJ target a sci-fi audience (text out)?
Use of technology, alternate realities, hybrid genre, utopian vision, time travelling, afterlife, lgbt, state controlling time.
Who is the age audience targeted?
18-45
What gender audience is targeted?
50/50 but SJ in particular may be 70 women.
What socioeconomic audience is targeted?
ABC1, C2DE
What psycographic audience is targeted?
Intellectually curious, social issues, tech concious.
What is SJ particular audience overall?
Adults, part of the LGBTQ+ community and enjoy sci-fi and romance genres.
What were audiences doing on Reddit that showed they were engaging with the show?
Dressing up (cosplaying) as characters.
