Audience Models

Question 1

Hypodermic syringe model

Answer 1

Media injects ideas, attitudes and beliefs like a syringe into audience who are powerless and easily and influenced

Question 2

Two step flow model

Answer 2

When we watch the media, we are more likely to discuss it with others

If we respect an ‘opinion leader’s’ opinion, we share their views

Question 3

Cultural effects model

Answer 3

Marxist model
Media drip feeds audience with ideologies over time
Repetition of preferred reading causes this
E.g build up to brexit- news articles
E.g Jaimie bulger- 18 rated film

Question 4

Reception analysis model

Question 5

Postmodernist model

Question 6

Uses and Gratification model