Gender

Question 1

Connell

Answer 1

Cultural expectations about gender roles in Uk were dominated by hegemonic definitions of masculinity, femininity and sexuality

1) Male breadwinner
2) Females homemakers and mothers

Question 2

What do feminists think about traditional media representations of femininity?

Answer 2

Media shows women in a series of limited social roles e.g housewife

Women shown as problematic
- unattractive and unfulfilled
- working mothers guilty of neglecting children

Question 3

Tuchman

Answer 3

Symbolic annihilation- women’s achievements are often not reported by mass media

Achievements less important than sex appeal

Question 4

Coverage of women’s sport

Answer 4

Little coverage
Coverage sexualises women in sport

Question 5

Video games (women invisible in media)

Answer 5

In video games hardly any women
If they are in games they are portrayed as sex objects or victims
Females more likely to use social media then video games

Question 6

What is most popular type of media for women to access

Answer 6

Magazines

Question 7

What do magazines encourage?

Answer 7

Women to conform to ideological patriarchal ideas

Question 8

Ferguson

Answer 8

Magazines 1949 to 1980 were organised around ‘cult of femininity’

Excellence is achieved thorough looks and motherhood ect

Question 9

Wolf

Answer 9

Sexual objectification of women
Images of women in media present a particular beauty ideal

Question 10

Mulvey

Answer 10

‘The male gaze’

Question 11

Orbach

Answer 11

Media can create anxieties in young girls about body image