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English Language - MLA > Audience Positioning and Binary Opposition > Flashcards

Audience Positioning and Binary Opposition Flashcards

1
Q

What is Audience Positioning?

A

The way the writer positions themselves and the reader(s)

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2
Q

What is Direct Address?

A

Speaking directly to the reader

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3
Q

What person pronouns will be used in Direct Address?

A

2nd person pronouns

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4
Q

Give an example of a 2nd person pronoun

A

You

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5
Q

What is Synthetic Personalisation?

A

When a writer is friendly and makes assumptions about the reader

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6
Q

What is an Inclusive Address?

A

Putting readers of the text on the same level as the writer

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7
Q

What person pronouns will be used in Inclusive Address? Will they be singular or plural?

A

1st person pronouns. They will be plural

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8
Q

Give 3 examples of 1st person pronouns

A

We, us, our

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9
Q

What is Register?

A

A style of language determined by context

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10
Q

What would be the effect of a Colloquial Register on the writer?

A

They will seem more informal and friendly

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11
Q

What would be the effect of a Technical Register on the writer?

A

They will seem more authoritative and knowledgeable

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12
Q

How many methods can you position your audience in?

A

4

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13
Q

Name the 4 audience positionings

A

Above us, With us, Among us, Against us

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14
Q

What does it mean if the writer is positioned as above us?

A

They are an expert and are informing the reader

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15
Q

What person pronouns will be used in an above us positioning?

A

2nd person pronouns

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16
Q

What does it mean if the writer is positioned as With us?

A

They are addressing us as having the same ideas

17
Q

What person pronouns will be used in a With us positioning?

A

1st person pronouns

18
Q

What does it mean if the writer is positioned as Against us?

A

They are talking to opponents of their ideas

19
Q

What person pronouns will be used in an Against us positioning?

A

3rd person pronouns

20
Q

What does it mean if the writer is positioned as Among us?

A

They are talking at the same level of the reader

21
Q

What person pronouns may be used in the Among us audience positioning?

A

1st person pronouns

22
Q

What is Binary Opposition?

A

Creating a contrast between two topics and talk about them together

23
Q

Who created the concept of the ideal reader?

A

Fairclough

24
Q

How might writers construct their ideal reader?

A

By using certain language to position themselves

English Language - MLA (23 decks)

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