Austria BUSINESS Flashcards
1
Q
How has the structure of production in Austria changed in the past 30 years?
A
- Remains fragmented - 4000 estates
- Smaller estates declined
2
Q
Where is most Austrian wine sold?
A
80% domestic
- 50% hospo
- Heurigen → small taverns →serve simple food + local wine
20% exported
- Decline in bulk
- Germany largest by far, Switzerland, USA
3
Q
How did the Austrian anti-freeze scandal impact wine production?
A
Exports fell from 30mL → 5mL in 1 year
Austrian Wine Marketing Board established
Shift to HQ wine for domestic and export market
