Alsace BUSINESS Flashcards
1
Q
Describe the structure of production in Alsace. (2)
Where is Alsatian wine sold?
A
Average vineyard holding <3.5ha
Co-ops = 40% of sales (good rep)
75% sold domestically, 25% export (Belgium, Germany, Netherlands, North America)
2
Q
How must AOC Alsace wine be packaged?
A
Tall flute bottles, no BIB - brand identity but confusion with German wines
3
Q
Outline how the diversity of style impacts how AOC Alsace is marketed?
A
Many varieties across multiple sweetness levels –> 20-35 bottlings per large producer e.g. Hugel, Trimbach, Zind-Humbrecht
Sales based on image of Alsace / rep of producer rather than cuvee
