B2. Ike's economy Flashcards

The growth of the American economy in the 1950s and the impact of the ‘consumer society’ (79 cards)

1
Q

By 1960 how many families had a TV?

A

0.9

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2
Q

What was the economic growth of the 1950s?

A

0.37

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3
Q

By 1960 compared to the start of the 1950s, a typical American family had what % more purchasing power?

A

0.3

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4
Q

By 1960, Americans owned nearly what % cars and what % telephones in the world.

A

50% and 50%.

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5
Q

What happened to the % industrial workers in the workforce

A

Decreased from 39% to 36%

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6
Q

By 1960 there were how many service workers

A

7.6 million

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7
Q

By 1960, there were how many white collar workers?

A

21.2 million

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8
Q

What happened to the US middle class under Ike?

A

Expanded

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9
Q

How many cars were built in 1955 alone?

A

7.9 million

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10
Q

Cars led to growth in what industries?

A

Service. Motels, fast food and out of town shopping malls

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11
Q

What were the biggest US car companies most automobiles and where?

A

The big three: General Motors Ford and Chrysler, in Detroit.

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12
Q

How did cars’ development impact the average person?

A

Cars became status symbol, cars easier to drive, a greater interest in amenities like fast food and driving theatres

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13
Q

In the federal budget how much money was there for highway construction?

A

$26 billion.

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14
Q

When and what was the 1st credit card?

A

1950

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15
Q

What was the name of the firs credit card?

A

Diner’s Club. (only for restaurants)

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16
Q

When was the American Express made?

A

1958

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17
Q

How credit cards impact private debt?

A

Debt rose from $104.8 billion to $263.3 billion by 1960.

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18
Q

Who was Stalin’s successor?

A

Khrushchev

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19
Q

What did Life magazine call baby boomers in 1959?

A

The $10 billion power’

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20
Q

How did Ike being a former general help him budgetarily?

A

He had ethos to reassure the US that they didn’t need to excessively increase the defense budget.

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21
Q

How much money was spent annually on the military sector under Ike?

A

$40 billion

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22
Q

How did Ike benefit from military decisions in Truman’s terms?

A

Truman had already created a strong military to heed the Kennan telegram.

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23
Q

What is the name of the phenomenon where white Americans leave cities to go to the suburbs?

A

White flight

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24
Q

Between 1948 to 1958, how many new homes were built?

A

13 million

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25
Between 1948 to 1958, how many new homes in suburbs were built?
11 million
26
Name a typical suburb in Long Island, NY
Levittown
27
How much did each Levittown home cost?
~ $8000
28
How much more was the avg. family home vs the average family income
Only 2.5 times more
29
What year did the GI bill end?
1954
30
How much was spent over 10 years in the GI bill?
$20 billion
31
In 1950, how much money was spent annually on ads?
$6 billion.
32
In 1963, how much money was spent on ads?
$13 billion.
33
How did Eisenhower use media/ads to his advantage?
In 1952, he created Eisenhower Answers with fireside chats, I Like Ike pins
34
How were economically competitive countries doing during Ike’s terms?
Taking a long time to recover from the war (so US the major supply of manufactured goods worldwide)
35
What two WW2 economic programs started paying out under Ike
War bonds, GI Bill (also paid out prior)
36
How did Ike's dynamic conservatism impact taxes and public spending?
Lower taxes and increased public spending.
37
What impact did Eisenhower's obsession advancing the federal budget have on inflation?
Kept it low.
38
Name the 14 factors in Eisenhower's economic amazingness during his terms
Cars, credit cards, luck, baby boom, cheap oil, defence, military, construction, service sector, GI Bill, media/ads, competitors, war bonds, dynamic conservatism.
39
What impact did automation of manufacturing farming have?
It increased the service sector.
40
When, what and where was the 1st climate controlled shopping mall?
1956, Southdale Centre, Minnesota
41
Where and when was the 1st Disneyland?
Anaheim, California in 1955
42
What form of entertainment did cinema start competing for
Live sport, music, and television
43
Name five famous artists of the Beat Generation.
Jackson Pollock (artist), Jack Kerouac (writer), Bob Dylan, (musician), James Dean and Marlon Brando (actors)
44
What did those artists provide for teens
Alternate to the homogeneity and conformity of Ike’s consumer society
45
What book did Lewis Mumford write and publish in 1961
The City in History
46
Give a quote from The City in History
‘conforming in every outward and inward respect to the common mold’
47
Name some name 2 big TV shows in the 1950s.
I love Lucy, Father knows Best.
48
Name the 1950s musical icon
Elvis Presley
49
Who was the businessman that  identified the McDonald brothers’ potential
Ray Kroc
50
How much money did Ray Kroc buy out the McDonalds for
$2.7 million
51
Who wrote The Other America
Michael Harrington
52
What fraction of Americans did Harrington identify still living in poverty
¼, Invisible and ignored by politicians
53
Name a pitfall of America of Eisenhower's economy that JFK exploited in his election strategy
3 recessions
54
What and when was the lowest % of avg. unemployment under Ike?
4.5% in 1957.
55
What was average inflation in Ike’s terms
0.028999999999999998
56
What years did Ike have budget surpluses?
1956, 1957 and 1960
57
How did Ike balance budgets?
Scaled back on aspects of the new deal, e.g. dramatically reduced federal subsidies for the Tennesse Valley Authority
58
To who did Ike allow money from oil drilling rights to go?
State governments
59
Who is this popular with? What area southern states that had coastlines on the Oil Ridge Gulf of Mexico
60
How much did govt. spending rise in Ike’s term
0.11
61
Give a quote from A Chance for Peace
‘every gun that is made in the final sense, a theft from those who hunger and are not fed’
62
How did Eisenhower's America impact women?
Many felt trapped in suffocating suburban world, expected to fulfil the right the role of a housewife after losing their war jobs
63
What was this environment described as in 1960s feminine mystique
‘ A comfortable concentration camp’
64
Why didn't Republicans like the soil bank?
They weren't comfortable with federal interference.
65
What did the soil bank prove?
Republicans had learned from the depression
66
What happened to teens in Ike’s America?
Gained freedoms and opportunities with part time work, (disposable income for films, music and clothes)
67
Name two of the wealthiest families in America in this time the
Gettys and the Rockefellers.
68
How did this how did Ike’s America help the rich?
Investment opportunities in growth industries.
69
What phrase described the conformity of Ike’s America
The bland leading the bland.
70
Early 1960s, what % unemployed Americans were black
0.46
71
What did the 1965 Moynian report find?
1/3 black people had an income under $5000 a year
72
What sociologist criticized consumerism as ‘undermining traditional American values like hard work and careful money management?
David Reisman
73
Who wrote The Hidden Persuaders? (about how adverse psychologically manipulated customers)
Vance Packard
74
Give an example of dodgy advertising tactics
Cinemas flashed images of Coca-Cola too fast to be seen consciously yet sufficiently to remind movie goes to buy it at intervals
75
What institution was used to prevent African Americans from being able to join the suburbs?
Covenants
76
What Supreme Court decision outlawed covenants?
1947 Shelley versus Kramer
77
What impact did Ike’s America have on the elderly?
Increasingly isolated (families moved out of towns and into nuclear family units)
78
What impact did Ike’s America have on ethnic minorities?
Often the first workers to be fired in the event of a downturn (e.g. caused by industrialization)
79
What did white flight cause in the areas that they had left?
A decline in health/ education services, a reduction in work availability & quality housing AKA, the ghettoization of inner city areas.