Bahrick Flashcards
(7 cards)
How did Bahrick contribute to the model?
Concluded that people could remember certain types of information (names and faces) for almost a lifetime
Her results support the idea of LTM having a lifetime duration of at least 47 years
Sample size?
392 American university students
What was each of them shown?
Photos from their high school yearbook and were asked to match a list of names to the photos
14 years after graduating?
90% could correctly match
47 years after graduating?
60% could correctly match
What impact did her research have?
Highlighted the importance of LTM- showing that well rehearsed information can last decades
Showed the importance of retrieval cues for accessing LTM
Enabled the development for other models like Tulving’s episodic and semantic memory distinction
Evaluation?
High ecological validity- field experiment so can apply to real life
Low control- in the natural environment so findings may be less reliable
May be rehearsal as people may be in contact with their ex classmates