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Flashcards in Balanced Scorecard and IT Deck (21)
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1
Q

What are the common problems with IT investments?

A

prove little or no ROI

2
Q

What is a balanced scorecard?

A

widely used tool that can help companies link their IT investments to strategic performance

3
Q

What is a Balanced Scorecard use for?

A

1) strategic planning and management system
2) Used extensively in business and industry, government, and nonprofit organization world wide
3) Aligns business activities to the vision and strategy of the organization
5) Improves internal and external communications
6) Monitors organization performance against strategic goals

4
Q

What are the four perspective of Balanced Scorecard?

A

1) Financial perspective
2) Business Process Perspective
3) Customer Perspective
4) Learning and Growth Perspective

5
Q

What does Business process perspective do for financial perspective/

A

lower costs

6
Q

What does Learning and Growth Perspective do for Business process Perspective?

A

Improve Processes

7
Q

What doe Customer perspective do for financial perspectives]?

A

Grow revenue

8
Q

What does Business process perspective do for customer perspective?

A

Enhance customer value

9
Q

What is Strategic positioning

A

helps companies to obtain a relative advantage over it competition

10
Q

What are the components of Strategic positioning?

A

1) Differentiation
a) Customer intimacy
b) Product/Technology leadership
2) Cost Leadership
a) Operational excellence

11
Q

What is learning and growth Perspective?

A

describes a firm’s objectives of improvements in tangible and intangible infrastructure.

12
Q

What are the types of Capital in Learning and growth perspectives?

A

1) Human capital
2) information capital
3) organization capital

13
Q

What are the four types of Process perspectives?

A

1) Operations Management
2) Customer Management
3) Innovation process
4) Regulatory and social processes

14
Q

What is a common customer perspective?

A
1) Value Proposition
   A)Product attributes
   B) service Attributes
   C) Brand image
2) Creates customer satisfaction, retention, and new customer acquisition
15
Q

What are the four types of Product attributes?

A

1) Price
2) Quality
3) Availability
4) Function

16
Q

What is Financial Perspective?

A

confirms the success of the firm’s investments and its ability to deliver value to customers

17
Q

What is Financial Perspective’s overall objective?

A

Shareholder value

18
Q

What is Financial Perspective’s other objectives ( other than shareholder value)?

A

1) Long term growth

2) Productivity

19
Q

What is a strategy map?

A

one page representation of the firm’s priorities that shows the cause and effect linkages among strategic priorities.

It also allows organization to assess and prioritize gaps between current and desired performance levels

20
Q

What is the nature of information technology investments?

A

Function IT ( Performs a single function)

Network IT ( allows people to communicate with one another)

Enterprise IT ( restructures interactions within the organization as well as with external partners)

21
Q

What is information capital examples?

A

1) Computing hardware
2) Infrastructure
3) Applications
4) Employees’ abilities to use the technology effectively