Bandura 1963

Question 1

Aim

Answer 1

To see if exposure to a live model would encourage aggressive behaviour

Question 2

Sample

Answer 2

• 48 boys and 48 girls aged 35-69 months
• 2 adult role models - 1 male and 1 female

Question 3

What were the groups that the sample was split into?

Answer 3

Group 1 - real life aggressive model
Group 2 - film of aggressive model
Group 3 - cartoon aggressive model
Group 4 - control group

Question 4

What happened in stage 1?

Answer 4

Group 1 - ppts taken to a room where they watched a model be aggressive to a Bobo doll

Group 2 - 10 min movie played - aggressive model same as group 1

Group 3 - 10 min film of a woman dressed as a cartoon cat - same aggressive behaviours portrayed

Question 5

What happened in stage 2?

Answer 5

Children taken to a room where they played with toys, but they were then taken away from them

Question 7

What happened in stage 3?

Answer 7

Ppts spent 20 mins in experimental room with a range of toys

Question 8

Results

Answer 8

• boys were more aggressive in every condition
• observing a live model did not have a significant impact on aggression as B originally predicted

Question 9

Strengths

Answer 9

Inter-rater reliability - 2 observers observed the children and agreed on their scoring

Reliability - standardised procedure and controlled conditions

Question 10

Weaknesses

Answer 10

Ecological validity - artificial environment- demand characteristics may have been involved

Generalisability - specific sample - may not apply to all children