bartlett and ghosal - multidomestic

Question 1

what is this

Answer 1

low cost presure

high local responisveness pressure

Question 2

when does it make sense to use this strategy

Answer 2

if got considerable variations between each specific cunch you sell in and fact yuo need to adapt and customise

Question 3

multidomestic also known as

Answer 3

localisastion startegy

Question 4

when does it make sense hint portfolio

Answer 4

portfolio of relatively independent companies in eahc location

Question 5

since it makes sense portfolio o relativley independent companies so what structure /startegy should the business take

Answer 5

decentralised

Question 6

it makes sense for a decentralised structure in terms of

Answer 6

in terms of marketing campaigns, product development , research development - may happen in eahc of specfc country

Question 7

main risk of this strategy?

Answer 7

in the long term you might get competition and therefore you mayhave cost pressures so move towards transnational startegy