BEC Vocabulary_Misc. Flashcards by Anita Vogler

Q

marktorientiert

A

market-oriented

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Q

Marktanteil

A

market share

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Q

Inserent

A

advertise

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Q

Werbeagentur

A

advertising agency

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Q

Einkaufswagen

A

shopping cart

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Q

Nachahmerprodukt

A

generic product / generic

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Q

Kundenkarte

A

loyalty card

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Q

Produktepalette

A

product range

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Q

preisgünstig > mittel > teuer

A

low- / mid- / high-priced

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Q

Preissenkung

A

price cut

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Q

Billig-/Massenprodukte

A

BE: downmarket / AE: downscale

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Q

im Angebot sein

A

to be on offer

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Q

langlebige Konsumgüter

A

consumer durables / durables

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Q

kurzlebige Konsumgüter

A

fast-moving consumer goods / non-durables

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Q

überzeugender Marketing-Mix

A

persuasuve marketing mix

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Q

Hausmarke

A

BE: own-brand product / AE: own-label product

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Q

Produkteigenschaften

A

featres of a product

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Q

Einzelhandelsgeschäft

A

conveniences store

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Q

Marktnische

A

niche market

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Q

zum SK-Preis

A

at cost

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Q

unter dem SK-Preis

A

at a loss

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Q

exklusiv / anspruchvoll

A

BE: upmarket / AE: upscale

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Q

Qualitätsprodukt

A

high-end / top-end product

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Q

Billigprodukt

Study These Flashcards

A

low-end / bottom-end product

vermarkten

to market

Kundenkartei

customer database

Kundschaft

clientele

Wachstumsmarkt

growth market

Vorrat

BE: stock /AE: inventory

im Verzug sein

to be behind schedule

Fertigstellung mit Verspätung

late completion

gleichzeitig

simultaneous / in parallel

im Zeitplan voraus sein

to be ahead of schedule

überlappen

to overlap

überarbeitet

overworked

einen Gang runter schalten

to shift down a gear

ausgelastet sein

to be fully stretched

mit Arbeit überhäuft sein

to be overwhelmed by work

im Stress sein

to be under stress

im Zeitplan sein

to be on schedule

geistiges Eigentum

intellectual property

Ehrenkode

code of ethics

seinen Standpunkt nochmals überdenken

to reconsider one's position

verstaatlichen

to nationalize

Kapitalges. (m. beschränkter Haftung)

inc. (incorporated)

Gewerkschaft

BE: trade union / AE: labor union

spenden

to donate

selbständig Erwerbender

self-employed

AG

BE: plc (public limited company) AE: (stock) corporation

öffentlicher Sektor

public sector

privater Sektor

private sector

gemeinnützige Organisation

non-profit organisation

privatisieren

to privatize

nichtstaatliche Organisationf

non-governmental organisation NGO

Hilfwerke

charities

Geldbeschaffung/Spendenaktion

fund-raising

Staatsbetrieb

state-owned company

GmbH

ltd = limited liability company

Unternehmenskultr

corporate culture