Behavior and Attitudes

Question 1

A favorable or unfavorable evaluative reaction toward something or someone (often rooted in one’s beliefs, and exhibited in one’s feelings and intended behavior

Answer 1

attitude

Question 2

Involves action and response to stimulation

Answer 2

behavior

Question 3

never get a direct reading on attitudes. Rather, expressed attitudes

Answer 3

social psychologists

Question 4

our often unacknowledged inner beliefs that may or may not correspond to our explicit (conscious) attitudes.

Answer 4

Implicit (unconscious) attitudes

Question 5

Four Core Features of Attitude

Answer 5

referent
evaluations
memory
cognitive

Question 6

Attitudes refer to a stimulus object

Answer 6

referent

Question 7

Attitudes refer to individuals’ judgments of target.

Answer 7

evaluations

Question 8

Attitudes are represented in memory.

Answer 8

memory

Question 9

Affective and/or Behavioral Information.

Answer 9

cognitive

Question 10

Three Dimensions of Attitude

Answer 10

direction
degree
intensity

Question 11

There are negative or positive, for or against dimensions.

Answer 11

direction

Question 12

There are amounts of degrees of likes & dislikes attached to an attitude.

Answer 12

degree

Question 13

Attitudes have a dimension of intensity or strength.

Answer 13

intensity

Question 14

when people are sure what attitude is towards something, they are more likely to act in accord with the attitude.

Answer 14

when there is self-awareness

Question 15

• when people are reminded that their behavior can be relevant to their attitude, they are more likely to act in accord with their attitude.

Answer 15

when attitudes are salient

Question 16

when people have a strong vested interest in the outcome of their behavior, and believe that their actions will affect them directly, there is high correspondence between their attitude and behavior.

Answer 16

attitude is significant

Question 17

Behavior can be predicted better from attitudes that are based on direct experience.

Answer 17

attitude is based on direct experience

Question 18

A set of norms that defines how people in a given social position ought to behave.

Answer 18

role

Question 19

This theory states that the best way to predict whether people will perform some behavior is to know their intentions.

Answer 19

theory of reasoned action

Question 20

is a standard of behavior in a group.

Answer 20

norm

Question 21

is the perceived standard of behavior or beliefs of what the social rules are.

Answer 21

subjective norm

Question 22

explains that attitudes are called from memory affects social perceptions as an outcome will also affect such behavior.

Answer 22

fazio’s theory of attitude-behavior relationships

Question 23

This theory suggests that perceived behavioral control influences intentions independently of attitudes and subjective norm.

Answer 23

theory of planned behavior

Question 24

This concept is similar in Bandura’s self-efficacy

Answer 24

theory of planned behavior

Question 25

Our attitudes change because we are motivated to maintain consistency among our cognitions.

Answer 25

festinger's cognitive dissonance theory

Question 26

refers to the tension which arises when one is simultaneously aware of two inconsistent cognitions or discrepancy between our behaviors and attitudes.

Answer 26

cognitive dissonance

Question 27

The tendency to seek information and media that agree with one’s views and to avoid dissonant information.

Answer 27

selective exposure

Question 28

Reduction of dissonance by internally justifying one’s behavior when external justification is “insufficient.”

Answer 28

insufficient justification

Question 29

The tendency for people who have first agreed to a small request to comply later with a larger request.

Answer 29

foot-in-the-door phenomenon

Question 30

The moment an individual is committed to an action, he or she is more likely to accept a slight increase in the cost of the action.

Answer 30

low-ball technique

Question 31

The technique refers to a person who asks for a very large favor. When it is turned down, the person then would ask for a second request which is smaller favor. The target of such request is more likely to grant the second request provided such a larger request is accepted.

Answer 31

door-in-the face technique

Question 32

technique that maximizes the probabilities of accepting a contribution while leaving unaffected the magnitude of contribution. When a charity institution may be better off asking for anything at all rather that a big amount.

Answer 32

even-a-penny-will-help technique

Question 33

Making people feel guilty increases compliance.

Answer 33

inducing guilt technique

Question 34

When people imagine that an event will happen, they come to believe more strongly that the event will actually take place.

Answer 34

imagine-that-you're-doing-me-a-favor technique

Question 35

Touching people when making a request increases the likelihood that they will comply. Putting the touch on a person is an affective technique for compliance.

Answer 35

touching technique

Question 36

a technique using suggesting attribution by giving favorable explanation of the behavior.

Answer 36

suggesting attributions technique

Question 37

involves turning an activity into a game. Educators and parents have used toys and games as an effective way for compliance from children.

Answer 37

making-it-a-game technique

Question 38

assumes that our actions are selfrevealing: when uncertain about our feelings or beliefs, we look to our behavior, much as anyone else would.

Answer 38

self-perception theory

Question 39

The tendency of facial expressions to trigger corresponding feelings such as fear, anger, or happiness.

Answer 39

facial feedback technique

Question 40

The result of bribing people to do what they already like doing; they may then see their actions as externally controlled rather than intrinsically appealing.

Answer 40

over-justification effect

Question 41

people often experience a self-image threat after engaging in an undesirable behavior; and

Answer 41

self-affirmation theory

Question 42

they can compensate by affirming another aspect of the self.

Answer 42

se;f-affirmation theory