BEPP 250 Unit 2 Flashcards
Profit
Economic profit =revenue -opportunity cost
Not accounting profit (only explicit costs). This includes opportunity cost
Denoted by pi
Profit (q)= R(q)- C(q)
Profit, as a function of quantity, = revenue - costs
Supply decision based on
- Whether to produce
- How much to produce
Firm is assumed to maximize profit
Perfectly competitive market
A market where firms and consumers act as price takers (no market power)
This means firm is too small to directly influence market outcomes
Firm must take market price, p, as a given and fixed regardless of how much it sells.
Why?
Why must firms take market price, p, as given
If a firm sells above p, nobody will buy from the firm because other firms are selling at p
If they sell below p, too much demand for the small firm to fulfill.
Profit function broken down (price taker and generally)
Profit =R(q) - C(q)
Revenue = R(q)= pq
Cost =F +VC (q)
Where F is the fixed cost and VC(q) is the variable cost with q.
Optimal output, q*, solves the profit maximization problem:
Max (q>=0) R(q)- C(q) = pq - F - VC(q)
Profit max problem in general
Conditional on producing strictly positive amount, profits maximized when MP = 0
This is because slope of profit function = marginal profit
So if MR>MC, keep producing until they’re equal.
So, take derisive of profit function with respect to q
We get MR(q)= MC(q)
This works regardless of if price taker or not.
Profit max problem for price taker
Since R(q) = pq and firm takes p as a given, MR(q)= d(R(q))/dq = p for a price taking firm. So, price takers choose quantity such that p =MC(q*)
How does change in fixed cost impact optimal quantity?
It won’t. No impact because cost of the marginal unit is what matters. Marginal cost ignores fixed cost.
Price taking firm profit Max example:
Market price p = 36
Cost: C(q) = 10+ 20q +1/3 q^2
Maximize profit —>
p = MC
36 = 20+ q squared
q* = 4
Why does marginal cost increase
More we use the input, less good it becomes, so it costs more.
Optimal point is when MR =MC
How to decide if firm should shutdown?
A firm should shutdown if the revenue can’t cover its relevant costs.
Relevant costs:
Only pay variable costs when q>0, so this is relevant when shutting down.
Fixed costs? Depends on if they can be recovered or not.
Costs that can’t be recovered are sunk costs, while those that can be are avoidable costs.
Only avoidable costs are relevant to the shutdown decision since shutting down doesn’t allow you to recover any sunk costs.
So, shutdown if revenue <= variable costs + avoidable fixed costs.
Average avoidable cost
Suppose w is the %of fixed costs that are sunk.
Avoidable costs = variable costs + avoidable fixed costs = VC(q) + (1-w)*F, as these are the relevant costs.
AAC (q) = avoidable costs / q =
VC(q)/q + (1-w)*F/q =
AVC (q) +(1-w)AFC(q)
Average variable cost + average fixed costs that are recoverable.
Choose to operate (not shut down) when
pq > avoidable costs —> for a price taker, when p>AAC(q),operate.
Why operate in low demand seasons?
Firm operates as long as p> AAC(q)
However, can still not make profits. This is because with large sink costs, it makes sense to operate, as AC(q)> p > AAC(q)
To have strictly positive profits, pq- VC(q) -F >0
So, p> AC(q).
But, with large sunk costs, AC(q) much bigger than AAC(q)
So can operate and lose money, but less money than if not operate.
Why is Ferari cheaper than new Camry?
Because most of the Ferari fixed costs are avoidable (recoverable)while they aren’t for the Camry even though it is a lower fixed cost.
Shutdown price
Shutdown price is lowest price a firm would operate.
Since firm operates as long as p>AAC(q),shutdown price, p barm will be the minimum of AAC(q).
P bar = AAC(q bar)
Shutdown price example Say C(q) = 10+ q^2 and 60% of fixed cost is sunk, find shutdown price and quantity
First get avoidable costs(q) = 10(1-.6)+q^2 = 4 + q^2
AAC(q)—> divide by q = 4/q + q
Now need to find the minimum of this—> take the derivative wrt q
= -4/q^2 +1 and set equal to 0
So, q bar = 2
Now, p bar = AAC(q bar) = 4/2+2 = 4
So, shutdown price is 4. If p is bigger than 4, operate. Otherwise, shutdown.
Shutdown price steps
- Get avoidable costs and divide by q so we have AAC(q)
- Take derisive of AAC(q)wrt q. Then set this equal to 0 to find the minimum of AAC.
- P bar (shut down price) = AAC(q bar)
Just plug q bar back into the AAC function to get the shutdown price, p bar.
Supply function steps
Step 1. Get shutdown price (see previous slide)
2. Find the q star that maximizes profits given firm operates.
To do this, remember we want MR(q) = MC(q)
So, for a price taker, since p = MR(q), we have q(p) as the solution to p= MC(q)
—> take derivative of C(q) and set this equal to p.
Then solve for q in terms of p.
q(p) = 0 for p < or = to p bar
= q(p) for p > p bar.
Supply function ex:
C(q) = 10+ q^2 and from before, p bar =4
- P bar = 4
- P = MC(q) = 2q
So, q = p/2
So, q(p) = 0 for p less than or equal to 4 and p/2 for p greater than 4
Two steps in market interactions
Aggregation and equilibrium
Aggregate (or market)demand
Suppose individual consumers demand for a good is qi(p)
If there are N individuals, then just sum up all these demands at price p
Sum up the demand of each individual consumer at each price p
Multiply N*indiviudal demand.
Or if different, add them up
Aggregate (or market)supply
Sum up the supply of each individual firm at each price p.
Agg supply example:
Say 100 drivers with same cost function, C(q) = 10+ .0089q^2
And 50% of fixed costs are sunk. Get agg supply function:
- Get individual shutdown price. Find min of AAC —> AAC= 5/q + .0089 q
Deriv =-5/q^2 + .0089 = 0
q bar = 23.7
Now plug this into the AAC function, p bar = .42 - Get individual supply function—> profit max quantity
p = MC = 2(.0089)q
So, q =p/.0178
So, q(p) = 0 for p less than or equal to .42 and p/.0178 for p> .42 - Aggregate supply function
100identical firms, simply multiply by 100. Keep p bar the same
0 for p less than or equal to .42 and 100p/.0178 for p bigger than .42
Competitive equilibrium
To get market price and quantity, set aggregate demand = agg supply
Qd(p) = Qw(p)