Better Practice Exam

Question 1

Which Salesforce field type is unsupported for syncing with Pardot?

Number
Picklist
Lookup
Formula

Answer 1

Lookup

A lookup field is not supported in Pardot. Please note while Pardot can sync with formula fields, a change to a formula field will not trigger a sync. This is because a formula field is a way of arriving at a value, but does not actually store the value and will not update the last modified timestamp on a record when it changes.

Question 2

Which activity can be used to trigger an increase or decrease in a prospect’s score?

 Clicking a link in the email
 Opening an email
 Unsubscribing from an email
 Forwarding an email
 Printing an email

Answer 2

Clicking a link in the email
Opening an email
Unsubscribing from an email

Unsubscribing from an email technically counts as a link click.

Question 3

How many times can one automation rule match an individual prospect?

Automation rules only perform actions and do not match prospects
It can match a prospect only 2 times
It can only match a prospect 1 time

Answer 3

You can set the amount of times you would like it to match a prospect

Before automation rules could only match a prospect 1 time. Pardot now allows you set how many times you’d like that automation rule to run on a prospect.

Question 4

An Administrator imported a list of trade show attendees and added them all to the same Pardot campaign. A few months later, the Administrator wants to pull a one-time list of all of these attendees. How should this be accomplished?

Run an automation rule based on the Pardot campaign
Look for the original list based on the Pardot campaign
Run a segmentation rule based on the Pardot campaign
Run a dynamic list based on the Pardot campaign

Answer 4

Run a segmentation rule based on the Pardot campaign

Remember a segmentation rule is a great way to run a one time table list. Segmentation rules allow you to pull a one-time list of prospects based on specific criteria. Unlike automation rules, segmentation rules do not run continuously.

Question 5

Which variable tag can be used on your layout template for landing pages?

 %%form%%
 %%unsubscribe%%
 %%content%%
 %%description%%
 %%name%%
 %%title%%

Answer 5

%%content%%
%%description%%
%%title%%

The default variable tags that can be added to a landing page are Title, Description and Content. This will pull in those fields and properly place them on the landing page HTML.