Practice Exam 1 (50 Questions) Flashcards Preview

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Flashcards in Practice Exam 1 (50 Questions) Deck (50)
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1

You want to send an autoresponder email when a prospect submits a form to download an eBook. How do you set this up?

A. Use a completion action on the form
B. Use a page action on the landing page
C. Use a segmentation rule on the form
D. Use an automation rule

A. Use a completion action on the form

2

You have a custom redirect setup for one of your Facebook ads. You want to view how many unique clicks the redirect has. Where do you view this information?

(SELECT 2)

A. Custom redirect statistics table within the content report
B. Custom redirect report
C. Custom redirect analyzer in the reports section
D. Custom redirect statistics table in the custom redirects tab

A. Custom redirect statistics table within the content report

D. Custom redirect statistics table in the custom redirects tab

3

What is a benefit of hosting your landing pages in Pardot?

A. You can use the Pardot tracking code
B. You can control SEO results for the landing page
C. You can use landing page views and submissions in automation
D. To maintain an existing site navigation

C. You can use landing page views and submissions in automation

4

If a prospect clicks on a custom redirect after filling out a form, will the prospect’s assigned Pardot campaign change?

A. No, it's not possible to change a Pardot campaign by clicking on a custom redirect.
B. Yes, but only if the Pardot completion action for the custom redirect is set to change the campaign.
C. Yes, the Pardot campaign will change based on the page the custom redirect links to.
D. No, a Pardot campaign will always stay the same since it's a first touchpoint.

B. Yes, but only if the Pardot completion action for the custom redirect is set to change the campaign.

5

You have been asked to create a form to collect leads at a trade show booth. What do you enable to ensure all the leads are captured accurately?

A. Kiosk mode in form settings
B. Check the 'active' checkbox in the form settings
C. Sync to CRM in the form settings
D. A completion rule on the form to add leads to a list

A. Kiosk mode in form settings

6

In which two ways can a Prospects score be changed?

(SELECT 2)

A. Manually
B. Segmentation Rule
C. Completion Actions
D. Profile

A. Manually

C. Completion Actions

7

In order for an unidentified visitor to your website to become a prospect, they must:

A. Provide their IP address
B. Be cookied by the Pardot tracking code after visiting your website
C. Visit a landing page or web page
D. Provide their email address in a form that's connected to Pardot

D. Provide their email address in a form that's connected to Pardot

8

How can a prospect’s score be changed?

(SELECT 2)

A. Automation rules
B. Completion actions
C. Dynamic lists
D. Profile

A. Automation rules
B. Completion actions

9

Which links are tracked in a Pardot email?

A. any link to a Pardot landing page
B. All links are tracked
C. anything starting with http://, https://
D. any links to a Pardot landing page or your company website. No external links are tracked.

C. anything starting with http://, https://

10

In effort to clean your database, you deleted inactive prospects from your Pardot database. What will happen if one of the deleted prospects fills out a form to download an eBook?

A. The deleted prospect will be removed from the recycling bin
B. The deleted prospect will be in your Pardot database
C. The deleted prospect will be created in Pardot
D. The deleted prospect will remain in the recycling bin

A. The deleted prospect will be removed from the recycling bin

11

Where can you find the Pardot tracking code?

A. Under campaigns > your campaign name > view tracking code
B. Under campaigns > view tracking code
C. In admin > view tracking code
D. In admin > overview > view tracking code

A. Under campaigns > your campaign name > view tracking code

12

Why would a company choose to use form handlers over a form within Pardot?

A. To protect against bot submissions
B. To use automation rules
C. To maintain an existing lead generation strategy
D. To access form views

C. To maintain an existing lead generation strategy

13

What is a grade in Pardot?

A. A letter grade assigned based on a prospect's profile
B. A letter grade assigned based on a prospect's purchasing power
C. A letter grade assigned based on a prospect taking action
D. A letter grade assigned based on implicit information about a prospect

A. A letter grade assigned based on a prospect's profile

14

You want to create a Salesforce task when a prospect submits a form and has a grade greater than B. How do you set this up?

A. Use an automation rule
B. Use prospect tags
C. Use a segmentation rule
D. Use a completion action

A. Use an automation rule

15

What types of assets cannot be undeleted once they are moved into the recycling bin?

A. Landing pages
B. Landing pages and emails
C. Lists
D. Content files
E. Email templates

D. Content files

16

What is a Pardot Integration user?

A. An assigned user connected to a specific record
B. A manually provisioned user
C. An assigned user that connects Pardot sync data
D. An automatically provisioned user that connects to Salesforce to sync data

D. An automatically provisioned user that connects to Salesforce to sync data

17

What steps are available within engagement programs?

A. Triggers, Rules and Actions
B. Triggers, Lists and Actions
C. Actions, Rules, and Automation Rules
D. Completion Actions, Lists, and Segmentations

A. Triggers, Rules and Actions

18

You have been asked to create a list of all current customers. What list type do you select?

A. Dynamic list
B. A prospect tag
C. A campaign
D. Segmentation rule

A. Dynamic list

19

True or false: The connector automatically creates prospects in Pardot from existing Salesforce leads and contacts.

A. False
B. True

A. False

20

What types of Salesforce fields don’t sync with Pardot fields?

A. Dependent fields
B. Formula fields
C. Lookups
D. Picklists

C. Lookups

21

How would you reset the score of a group of prospects?

A. Create an automation rule with the criteria and add the rule action to adjust the prospects score to 0
B. Create a segmentation rule with the criteria and add the rule action to adjust the prospects score to 0
C. Export a list of all the prospects, update the score to 0 and then import back into Pardot
D. Create a dynamic list with the criteria and add the rule action to adjust the propsects score to 0

A. Create an automation rule with the criteria and add the rule action to adjust the prospects score to 0

22

What report allows you to view data on how your recipients engage with your email?

A. Campaigns report
B. Content report
C. Emails report
D. Engagement & activity report

D. Engagement & activity report

23

How often does Pardot check for changes in Salesforce?

A. Every 2 minutes
B. Once every day
C. Every 5 minutes
D. Once every hour

A. Every 2 minutes

24

How are prospects created in Pardot?

(SELECT 3)

A. A Pardot form you embed on your web page.
B. A form you host on a Pardot landing page.
C. Any form on your website
D. A form on your site that you connect to a Pardot form handler.

A. A Pardot form you embed on your web page.

B. A form you host on a Pardot landing page.

D. A form on your site that you connect to a Pardot form handler.

25

What activities are completion actions available for?

(SELECT 2)

A. Automation rules
B. Custom redirects
C. Forms
D. Dynamic lists

B. Custom redirects

C. Forms

26

How can an action be applied to a prospect who views a specific page of a website?

A. Automation rules
B. Custom redirect
C. Page actions
D. Completion rules

C. Page actions

27

You just returned from a trade show. You have 300 new leads that you met at the show and you want to enter them into Pardot and send them a follow up list email. How do you set this up?

A. Create both a campaign and a list for the prospects
B. Create a list
C. Create a campaign
D. Create a campaign and an automation rule

A. Create both a campaign and a list for the prospects

28

How can a visitor become a known prospect?

A. Visiting a landing page
B. Opening an email
C. Through the CRM connector
D. Filling out a form

D. Filling out a form

29

When do custom redirects occur?

A. 30 minutes after the prospect has clicked on the custom redirect.
B. Immediately after the prospect has clicked on the custom redirect.
C. 5 minutes after the prospect has clicked on the custom redirect.
D. 2 minutes after the prospect has clicked on the custom redirect.

B. Immediately after the prospect has clicked on the custom redirect.

30

If a prospect’s first touch is a Pardot landing page with a form and the landing page and form are tagged with different campaigns, which campaign will the prospect be tagged with?

A. The prospect won't be tagged to any campaign
B. The prospect will be tagged in both campaigns
C. The form's campaign
D. The landing page's campaign

D. The landing page's campaign