big issue industry Flashcards
(10 cards)
Who owns The Big Issue and what is unique about its business model?
-Independent, non profit magazine.
-Printed by Dennis Publishing but operates separately.
-All profits are reivested into helping the homeless.
How is The Big Issue sold, and who benefits?
It’s sold by homeless or low-income vendors, who buy it for £1.50 and sell for £3, keeping the profit. This gives them a legal income and financial independence.
How was The Big Issure initially funded
Received £50,000 from The Body Shop, through Anita Roddick, to cover start-up costs until the magazine became self-sustaining.
What is The Big Issue Foundation and when was it set up?
Launched in 1995, it offers direct support to the homeless, including workshops, training, and helping with housing, mental health, and abuse.
What does The Big Issure Invest do?
Launched in 2005, it provides funding to social enterprises, charities, and marginalised entrepeneurs often rejected by traditional investors.
How did The Big Issue move into retail?
In 2016, they launched an online shop selling branded merchandise. All profits support their social mission.
Where else has The Big Issue model been adopted?
Versions of the magazine have launched in Japan, Australia, and Ireland, among other; proving its global success as a social enterprise.
How has The Big Issure adapted to the digital age?
It partnered with Zinio, allowing readers 174+ countries to buy digital issues or subscriptions; great for eco-conscious and global readers.
Why did The Big Issue relaunch in 2011?
Print sales dropped from £300,000 o £125,000 a week. They redesigned the magazine, raised the price slightly, and added more celebrity and political content to boost interest.
How does The Big Issue use celebrity collaborations?
They feature celebs like David Bowie and Robert Downey Jr. as cover stars, interviewees, or guest editors, helping attract fans and boos sales. Some editions are collectibles.
