vogue industry Flashcards
(14 cards)
What does the large number of internation versions of Vogue reflect?
Its success and Hesmondalgh’s idea that powerful companies replicate successful formats to maximise profits.
Why do many media companies avoid taking risks?
Because risks could lead to less revenue.
How has Conde Nast made Vogue stand out from other magazines?
By taking risks, such as using colour photography in the 1930’s when it was expensive, targeting an affluent audience.
What major change occurred when Advance Publications bought Conde Nast in the 60s?
They encourage more modernity and risk-taking, including using a black woman on the cover.
How has Vogue boosed sales throgu celebrity involvement?
By collaborating with famous arists like Andy Warhol and Salvador Dali, and using celerities as guest editors.
How did Vogue help launch careers of now-famous people?
It featured unknown talents like Cecil Beaton and writers like JD Salinder, Virginia Woolf, and Zadie Smith.
How doees Vogue maintain a luxurious image and global appeal?
Through exclusive content featuring figures like Nelson Mandela and members of the Royal Family.
What educational an lifestyle extensions has Conde Nast launched from the Vogue brand?
A fashion & design college, luxury conferences, and Vogue cafes/restaurants to extend the brand.
What role has Anna Wintour played in Vogue’s success?
As editor-in-cheif since 1988, she’s been central to its image and success, earning over £2 million per year with luxury perks.
How did Wintour expand the Vogue brand?
She introduced more celebrities on covers, launched “Teen Vogue” and “Men’s Vogue” to broaden the audience.
What is the Vogue Fashion Fund?
A mid-2000’s initiative to financially support new fashion designers, enhacing Vogue’s image as a fashion leader.
Why is advertising crucial for Vogue?
It brings in huge revenue; one full-page ad costs £36,000.
How do Vogue readers respond to advertisements compared to other magazine audiences?
They often embrace them, seeing Vogue as an opinion leader that guides their lifestyle choices.
How has Vogue adapted to digital media?
Through a digital version, strong social media presence, and plans to use more modern tech to reach audiences.
