Black Panther 2018 Flashcards
product context
-17th MCU
-highest grossing film franchise
-directed Ryan coogler feb 2018
-fictional African kingdom wakanda , avoided European colonialisation achieved technological superiority mineral vibranium
-T’challa Chadwick Boseman fight foes oppose him becoming king after father died
-Black panther first appeared fantastic 4 hashtag 62 July 1966
-produced marvel studios comic book brand and subsidiary Walt Disney.
-broke record highest opening weekend USA , performed well globally , grossed 1 billion 47% in non us countries
- best picture academy award
- 3 oscars costume, production design and original soundtrack
historical context
-15-20th century European powers colonialosed African countries and exploited resources and slave labour
-africans branded savages culture primitive
-early 20th cent African Americans establish new cultural identity movements Harlem renaissance- art movement African American music, dance,fashion,literature,politics I. Harlem Manhattan 1920-30s.
- black panther party 1966-82
political activist group armed monitoring police behaviour and prevent police brutality us. controversial many panthers arrested/ killed in confrontations with police
cultural contexts
-superhero/ sci fi dominated white male characters. 90s actors will smith break ground playing black actors , recent superhero films don’t African American leads
-marvel topped box office last 15 years. non white characters side kicks - falcon. very few female lead
-black cinema traditionally consisted social realism (films of spike lee) or prestige/arthouse picture moonlight 2016. Blade 1998 one of few superhero films black main character
-2016 oscarssowhite meme lack diversity films nominated
-us/european media Africa under-privileged , developing focusing civil wars, famine and terrorism
-victorian the dark continent
-very fe feature films Africa reach western mainstream. blood diamond/ captain Phillips sympathetic African characters dangerous/barbaric place.
-afroturisma genre that centers Black history and culture and incorporates science-fiction, technology, and futuristic elements into literature, music, and the visual arts
economic/political
-Barack Obama 2009-2017 , America first African American president made initiatives aided minorities and women’s groups. universal healthcare, and college/ entreupenee access funds under privileged
-Trump current president vowed to reverse these.support white right wing.insulted other countries including many in Africa and refused condemn violent racist attacks america.
-statistics worrying unarmed people of colour shot us police blm. raise awareness issue ignored mainstream media .
regulation
- BBFC independent non gov body- clarifies film and video releases uk
- local councils can overrule bbfc designs rate films differently this is England 18 many councils rated 15
-12a certificate
No promotion of potentially dangerous behaviour which children are likely to copy. No glamorisation of realistic or easily accessible weapons such as knivesThere may be moderate bad language.sex/nudity brief and discreet.moderate violence, don’t dwell detail occasional gory.
-bp little romantic drama, no nudity/sex. fairly violent but fantastical and strong moral code behind it.
-pg 13 america and china/india who have strict rules. middle finger
digital convergence
-teaser trailer June 2017 Disneys sister channel ABC , NBA finals
-24hrs 89 million views YT
-before release most tweeted about films 2018 , 5 million tweets globally
-march 2018 most tweeted ab film ever 35 million
marketing
-360 degree
- hasbro action figures - younger family/superfans
-lexus- 2 limited edition cars tied BP- male status and tech
-trailer NBA finals
-Kendrick Lamar soundtrack- fans young black males
-Black history month - cult event/ celebrate
-crowd funded ‘BP challenge’- buy tickets young under privileged children
-NY fashion show-female aud 44%, fashion mags
-trailer yt
-chat shows- adults
-comicon superfans
- Long live king Lexus shown in Super Bowl
-disney products intercultural resonates aud from other cultural backgrounds. ndisney Nielsen research challenge conventional ideas about ethnic diversity in mainstream america
53% Americans live blended household 67% enthusiastic encountering/ experimenting with diverse culture -moana coco
how fans distribute marketing
-consumed online; yt trailers, tweets, gossip. would of used just seen it in cinema now 360 degree
-audience more likely seek out trailers online active audience
-strong fan community, word of mouth sharing trailers
-audience not just passive consumer but active, sharing liking trailers commenting
- cultural event , released black history month and celebrates black power
Hesmonhalgh
-conglomerate operate across range cultural industries , film released part of a synergy= fashion, music, videogamesm sports tie ins and car
-low risk= tchalla introduce cap Americas civil war comic 50 years old, all previous marvel films successful
-afrocentric film risk especially outside usa and Africa
Ownership
-BP produced marvel studios became subsidiary Disney 2008. also films distributor - vertical integration
-marvel historically sold options on characters comic book titles- Spiderman to tv then paramount .
-bp owned fully marvel; 2009 new team developing t’challa and lesser known characters
-early 2000 marvel began producing films; blade and the x-men
-Disney bought marvel minimal creative influence over products
-2013 marvel signed deal Netflix develop tv series 6 more characters (daredevil and punisher)may caused conflict Disney 2019 cancelled shows.
Curran and Seaton
-celebrates diversity not limiting creativity/variety
-conglomerate mode; marvel separate to Disney complex pattern ownership-minimal creative influence
-marvel dominates superhero gente limits independent films alternative riskier
