Daily mirror 13 march 2019 Flashcards
product context
- British national daily tabloid newspaper
-established 1903
-left wing
-working class readership - main competitors the sun same sociodemographic right wing
- teresa may another commons defeat over her Brexit proposals
- left wing newspaper critical way conservatives handling Brexit
-80p march 13 2019
political context
-23rd June 2016 uk citizens voted leave EU
-BREXIT
-51.9% leave 48.1% remain
-remainers cause leave voters xenophobia and racism , leavers accused retainers unpatriotic and undemocratic
-David Cameron shortly after resigned
-teresa leadership challenges own party and snap general election 2017 her party suffered heavy losses.
-regularly visiting brussels and other eu countries try Brexit deal satisfy both eu and uk parliament
-this newspaper mps voted against deal negotiated with eu supposed to leave 10 days later
- withdrawing with no deal catastrophic consequences trade, immigration ad healthcare
-
cultural context
-eastenders one of uk most popular soap operas, hard hitting story lines rape, domestic violence, homophobia
-1985 regularly watched audience 20 million people
-turns actors into stars like DYER STAR THEORY
-tabloids often run stories ab actors lives mirroring their Eastenders story lines
- traditionally one of mirrors main elements sports reporting over half paper
-back pages often feature betting odds horse races have special pull out features major racing event
-racing meets ascot/cheltnham upper class associations increasing popular less wealthy.
front page media lang
- page split between political story, puff box promoting pull out and a advert for betting links to pull out Cheltenham horse racing coral
- headline “Brexit delay mayhem” and pm loses key vote again in red emotive words “surrender, defeat, chaos” negotiations eu disastrous . “auth in tatters” “chaotic and destructive British government in living memory “
-image may looking serious anchors headline, image is tiny smaller than attacked actor top right little respect or faith may abilities
-strapline “fighting for you”solidarity ppl confused worried political turmoil Brexit
-chelthnam pull out dominates page . bright green font and background exciting action shot horse and reader grab attention more political story. puff box “all the tips!” “all the form!” practical advice and offers free bet entice reader. these terms position reader already knowledgable ab racing
-ad base of page brightly coloured graphics , greens linking it racing feature
-assault actor close up upset face empathy reader feel closer to characters. emotive slang ‘glassed’ ‘thug’ . adressed character name instead Katie Jarvis , abbreviation eastenders along with slang suggest story less important/gossipy.
red-pm loses key vote again ; danger, threat,blood
layout bold text large and choice font high ratio image to text
-
article media lang
-central image medium shot Teresa may , hands raised connote defeat, indicate conciliation or resistance
-text articles show mixture , losing but bravely fighting against the odds
-language allegorical portraying debate parliament as horse race. a faller at 2nd. poorly performing horse and booker keeper character bottom page offering ads Brexit outcomes; honest Jason
-light hearted derogatory language ‘ tottering Theresa’ ‘dwindling authority’ is ridiculed some points efforts spund heroic ‘dashing to brussels’
-euther side page two rival columns opposing viewpoints. style similar sports journalism light hearted pop culture references congaing 1 man Gandalf you shall not pass
16 days to go, yes and no votes with subheading how pms voted 242 yes 391 no exact number uneducated
Downing Street dud, kamikaze may. mays plans croak with a whisper not a bang. ‘hamster trying to crawl its way out”
loses another key vote as MPs look too take control
pulled a rabbit out the hat and Brough it back and the attorney general shot it - hunting metaphor and watershed down book
structuralism
BO the MPS and the nation. us vs them ‘populism’. bo two political pundits double page piece . lang headlines and honest Jason dramatise details and link papers main advertisers
representation front page
-teresa may smallest image way she is seen fellow MPs and target audeince
-headline focuses defeat implies all her fault- little description MPs challenged her
-personalioses complex story experiences 1 individual rather complicated political progress involving hundreds. technique build emotional engagement about dry political stories
-small space story “loses key view again” political conflicts commonplace ongoing Brexit chaos
-this and eastenders story women weak and venerable . my “surrenders” and Hayley physically assaulted. Haley looks defiant - inner strength. mirror even gender readership complex portrayal women
article representation
-portrayal may embattled continues with a blow by blow account of the debate. details her loosing her voice weak, relentless aims. pointing at her stern like telling off/acusing with her hands up.
-image of her dominates the page male politicians smaller photo boxes. she’s failing not going down without a fight. this any odds political bias, does fit large female market admire may tendencies even don’tlike her politics
van zoonen
-weak venerable media
-frony cover stories weak/vunrable but images used connote strength/defiance in face
- neither sexualised convention other tabloids
industry
-published 1903
- newspaper for women “mirror on feminine life”
-quickly redesigned broader audience
-owned Reach PLC , once most popular tabloid uk
-largest year on year deal in sales print recent years current average daily 509,000 Jan 2019
-online media responsible downturn print b, responded launching mirror online and social medias
-website interactive opportunities readers - competitions, polls and got a story ?
- can’t comment political issues , break down stories key event chunks ‘bitesize’ (5 facts about) reinforces “intelligible tabloid”
-Reach PLC largest national/reginol multimedia content publisher uk. more 150 newspaper sites uk and Ireland - national Daily record/express and local Nottingham post and Manchester evening news.
-Daily mirror part IPSO independent press standards organisation . independent body fully funded industry. regulatory body but anti-leveson in its approach.
curran and Seaton
reach PLC maintained position uk market despite falling sales mainstream tiotiels by diversifying regional news. diverse pattern ownership allows varied/adventorous products
livingstone and lunt
-facing increasing pressure adhere strict rules/regulations pn industry practice
-arosen after Leveson enquiry - phone hacking scandal
- protecting citizens harmful material while offering choice/freedom
Hesmonhalgh
Reach plc horizontally integrated range titles max aud minimise risk
-embraced digital expansion offers digital marketing classifieds ro generate additional income
Audiences
grouped/categorised: NRS and ABC data target audience C2DE, over 35 and working class labour supporters
aud interpret: positioned disapproving may , tory mps and other mps. use repairing defeated lang resonate with there cynicism towards politicians fears about chaos of Brexit
-red font central positioning headline story important , sandwiching between adverts gambling and “loses again” just another instalment long tedious process advises focus more entertain experiences
-horse racing terminology article headline relates aud interest racing, rival political columnists describe event opinionated emotive style sports pundit
-lots factual info commons debate red actual votes uneducated. cut and thrust of narratives could be dry inaccessible series arguments
aud interpretation reflect social, cultural and historical circumstances
-tone of article - prominence stereotypical working-class entertainer like soap operas and racing - ideology populism more mainstream politics 5 years.
-donal trump make america great again and Nigel farragoes attach on the elite encourage view mainstream politicians out of touch with common people
